The Connection Magazine AIM MUTUAL Spring 2019 | Page 7

instance, and those who’ve made a career
of it? How do Millennials and Gen-Xers
view the industry versus Baby Boomers?
Those are important factors.”
MICHAEL STANDING
Dan Landers agrees, noting A.I.M.
Mutual has longstanding relationships
with brokers and is looking to establish new
ones in select places. “We’re well known in
Massachusetts and New Hampshire,” Dan
says, “but in some other states, we’re a
fairly new face. We expect the benefits of
a brand re-fresh to be two-fold: affirming
our name recognition in certain markets
while establishing it in others. It’s a unique
opportunity to distinguish ourselves from
other carriers.”
MICHAEL STANDING is President
& CEO of A.I.M. Mutual. He joined
the company in August 2012 as Vice
President and was elected President
effective June 1, 2013 and CEO effective
January 1, 2015. Previously, Mike
was employed by Guy Carpenter &
Co. and had been associated with
A.I.M. Mutual and their reinsurance
program for over 15 years.
As for the timing, Mike says the
company’s 30th anniversary in 2019
worked well for a launch. “This milestone
for us really can’t be overstated,” he says.
“We started out as a reciprocal insurance
exchange, filling a void for Massachusetts
small and midmarket businesses, became
a mutual company in 1996, and weathered
a number of tough economic and market
cycles. Here we are today in five states,
nearly 20,000 policyholders, a consistent
‘A’ rating from A.M. Best, and over $650
million in assets. It’s a credit to our
employees and our supportive Board of
Directors.”
ABI TROY
ABI TROY is Director of IT and
Insurance Operations for A.I.M.
Mutual, responsible for Premium
Audit, Premium Receivables, and
Insurance/Underwriting services in
addition to IT, communications, and
office services. She has more than 25
years of experience in the workers’
compensation and technology fields.
The 2019 B2B marketing plan is
multifaceted and ongoing. It includes
a new logo and tagline, both designed
to heighten A.I.M. Mutual’s brand while
complementing that of its broker partners.
Mike and Dan report the tagline—First we
listen—evolved from a common theme
from brokers who often remarked their
carriers weren’t hearing them.
DAN LANDERS
DAN LANDERS is Director of Field
Operations for A.I.M. Mutual,
responsible for underwriting and
marketing as well as injury prevention
and worksite wellness. He has more
than 25 years of experience in
workers’ compensation operations
throughout New England.
“It goes hand-in-glove with service
excellence. Our new logo reflects
the carrier, broker, and policyholder
partnership we have developed as part of
our workers’ compensation management
approach. It’s unique to us. And we
believe we do that better than most,”
Dan says.
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