The Confectionery Industry News SEPTEMBER 9 to SEPTEMBER 15, 2013 | Page 3

Danone and Coupons.com team up to share yoghurt brand promotions Danone is launching its first e-coupon campaign, in partnership with Coupons.com, to enable yoghurt consumers to sign up for offers on the discount website. MORE…. Starbucks Launches Mom-Focused Effort to Boost Refreshers What do you get when the leading specialty coffee brand partners with one of the largest online lifestyle networks and a global marketing research firm? Apparently, a successful sales boost. MORE….