The Confectionery Industry News SEPTEMBER 23 to SEPTEMBER 29, 2013 | Page 3
Enough cocoa for chocolate makers this year but
price hike looms: ICCO
The International Cocoa Organization (ICCO) has slightly reduced its cocoa deficit forecast
for the current crop year and says there are ample stocks for chocolate manufacturers, but a
deficit next year could raise prices.
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Q&A with John Eaton of the Mondelez Engagement
Lab (Oreo, Trident, Wheat Thins, Nilla)
Wondering how major brands such as Wheat Thins, Nilla Wafers, Oreo and Sour Patch Kids
are finding success on Facebook? It’s all about smart, flexible, responsive marketing. These
brands are all managed under the umbrella of Mondelez International, which also has Chips
Ahoy, Ritz, Nabisco, Trident, Toblerone, Cadbury and many other delicious products in its
family.
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