The Confectionery Industry News SEPTEMBER 16 to SEPTEMBER 22, 2013 - Page 4
Breakfast biscuit sales double for second year
Sales of breakfast biscuits show no sign of slowing. The category has risen 78.9% to £76m year-on-year [IRI 52 w/e 17 August 2013] following an 88% increase in sales the year before.
Revolt over Cadbury’s ’rounder, sweeter’ bars: Not only has the classic rectangle shape of a Dairy Milk changed, customers say they are more ‘sugary’ too
If savouring a piece of Cadbury’s Dairy Milk transports you back to your childhood, you may get a reality check next time you unwrap a bar.