In addition:
1.We observed that many law portals were designed with the aim of
prioritising having quantity over quality in terms of information, and
without enough consideration of the consumer experience. This leads to
websites and content that are primarily aimed at presenting long articles
filled with technical legal terms and jargon.
2.So, we decided to take a completely different approach by prioritising
our consumers' experience, and focusing on their ability to find,
understand and use the information as opposed to merely on the depth of
the information. We then studied and listened to our consumers to
appreciate that they preferred to digest complex information about the
law in short, simple pieces and to consume them in rich media form - such
as animations, videos and infographics - so listened and incorporated this
into our content strategy.
5.Are you not afraid that you would pull unreliable
information?
We're grateful for the trust that our community places in our content, and
we're always mindful of the need to ensure that all our content is fit for
purpose - that is, to provide basic, but important, information on everyday
issues about the law.
Because we devote substantial resources towards carefully curating and
crafting each piece of content that is delivered to our consumers, we are
confident that we have sufficiently robust measures in place to ensure
that we only develop and produce reliable, albeit short and simple,
content.
6.What is LawGuide Singapore's Business model?
Our main priority is to help empower consumers by giving them easier,
faster and free access to information and to enable them to make better
and more well-informed decision. At the same time, we'd also like to help
law firms, lawyers and legal service providers to communicate with and
reach a wider community through the internet and social media, because
this ultimately helps to give consumers more choice.
The focus to date has been the consumer (i.e. developing content,
accessibility, and community and we have consciously de-prioritised
revenue generation so that the company's direction at this establishment
phase can be guided by value proposition to the user rather than by
monetisation.
We believe all the content on LawGuide should always be free for the
consumer and so there will be no user subscription or premium content.