PREFACE
Luxury Collection ’ s award-winning marketing strategy incorporates the use of iconic fashion and the five senses to evoke an aspirational response from consumers . By taking a lifestyle-focused approach , each campaign emphasizes the use of storytelling to create an emotional connection while highlighting the essence of luxury living .
This approach has led to an increase in luxury market share and has resulted in an impressive collection of awards . Luxury Collection was the first-ever real estate company to win the highly coveted MAX Award , representing marketing excellence , edging out multiple Fortune 500 companies , and continues to redefine luxury real estate throughout Metro Atlanta .