PREFACE
Luxury Collection’s award-winning marketing strategy incorporates the use of iconic fashion and the five senses to
evoke an aspirational response from consumers. By taking a lifestyle-focused approach, each campaign emphasizes
the use of storytelling to create an emotional connection while highlighting the essence of luxury living.
This approach has led to an increase in luxury market share and has resulted in an impressive collection of awards.
Luxury Collection was the first-ever real estate company to win the highly coveted MAX Award, representing
marketing excellence, edging out multiple Fortune 500 companies, and continues to redefine luxury real estate
throughout Metro Atlanta.