“The past two months have been full of unexpected challenges, and I
short film to emphasize the use of storytelling and the five senses
know that everyone has different hurdles they have had to overcome,”
in their avant-garde marketing approach. A mini-drip campaign
said Lori Lane, Senior Vice President of Luxury Collection. “Dan Forsman,
highlighting each of the five senses was released on social media
our President and CEO, has encouraged
before the launch of the short film to
“Dan Forsman, our President and CEO, has
us all to find our silver linings during this
further build anticipation and detail
time, and I wanted that same sentiment encouraged us all to find our silver linings during how each sense plays a role in the
to be mirrored in our new campaign.”
campaign.
this time, and I wanted that same sentiment to be
mirrored in our new campaign.”
The in-house creative team conceptualized and produced the entire
campaign. From the model and wardrobe to the selection of music
and location, which was an exceptional Luxury Collection listing,
the team meticulously thought out every detail. Accompanying the
Spring/Summer 2020 campaign, Luxury Collection has released a
Whether it’s having a tea party in
your backyard, treating yourself to
your favorite home-cooked meal, camping in your living room, or
discovering a new skill, home is the place where you can create life’s
most precious moments despite what’s happening in the world. The
campaign aims to inspire others to find a sense of joy in life’s simple
pleasures and discover that home truly can be your sweet escape.