ATTACHMENT B :
MULTIPLE LOCATIONS AND BRANDING WITHIN A CLUB MEMBERSHIP PROFILE
If one or more of the following apply , the Club will be considered Multiple Locationsand must follow the guidelines for Multiple Locations as outlined : A . share a taxpayer or employer identification number ; B . share an owner , with any percentage of ownership ; C . D . have a franchising or licensing agreement with another gym ; and / or have similar enough name or branding it would imply to the consumer it is affiliated with , associated with or identified as being a part of another All Star Club .
REQUEST FOR REVIEW TO QUALIFY FOR SINGLE LOCATION OR SEPARATE CLUB STATUS
If a Club believes that it should be recognized as a single location Club or separate Club , it is incumbent upon the owner ( s ) to present supporting information that proves its independence from the brand / franchise / entity in question . A request for review may be delivered to the Vice President of Membership with any and all supporting materials . The review committee may request additional supporting information or proof . If the owner ( s ) seeking review are unable or refuse to present the requested information / proof , the request for review will be denied .
The USASF will recognize any gym / location as part of a Club if they have a licensed , franchised or branded relationship with another gym / location with or without an actual “ license ” in place . Any agreement , written or otherwise , that allows a second gym / location to use their brand / name in the All Star industry will be considered a licensed location . The licensed location ( s ) will be considered part of the Multiple Location Club . For the matter of determination , the following assumptions are made :
A franchised or licensed All Star Club is one in which the owner ( s ), franchisor ( s ) or licensor ( s ) sell , lease , license or allow the rights to any
or all of the following : |
A . |
All Star Club logo ( in same or different color placement ) All Star Club name ; and / or |
B . |
Identifying features of their All Star Club branding . |
Franchised / Licensed Clubs create network of business relationships that allows a number of people to share a brand identificationand / or a successful method of doing business .
Franchising / Licensing : A . is a business strategy for getting and keeping customers . B . is a system for creating an image in the minds of current and future customers about how the company ’ s products and services can help them . C . is it a strategic alliance between groups of people who have specific relationships and responsibilities with a common goal to dominate markets , whereby they get and keep more customers than their competitors .
BRANDING
A brand is the idea or image of a specific product or service that consumers connect with , by identifying the name , logo , slogan or design of the company who owns the idea or image . Branding : A . is the practice of creating a name , symbol or design that identifies and differentiates a product from other products . B . aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers . C . can build an expectation about the company services or products .
CLUB CLASSIFICATIONS & CLUB DEFINITION page 4 of 5
USASF CODE OF CONDUCT & COMPLIANCE | 2022-23 MEMBERSHIP SEASON 43