Andy Warhol designed the label of the 1975 Château Mouton Rothschild.
The labels of Burge Family Winemakers each feature an etching of the vineyard where the wine finds its roots.
Roogle Red from Marquis Philips represents a bald eagle / kangaroo hybrid as an homage to the Australian / American collaboration found inside the bottle. we often cannot resist the unorthodox, sometimes tongue-in-cheek, sometimes downright crazy, packaging of the label.
Australians specialize in fantasy names( like“ Quickie” or“ the eleventh hour”) that often catch us as the perfect hook for a wine gift. Labels sporting coloured animals or birds, or parts of native creatures, are in such wide use that they have been dubbed collectively, and dubiously, as“ critter” wines. The“ Bin” label is another fantasy brand name, recalling a time when bottles were stored without labels, in bins marked for identification. In contrast, some producers such as McWilliams prefer to market even their entry-level wines by a discreet brand or family name banner.
Other winemakers’ labels focus on terroir— the growing environment of the vines. Rick Burge, of Burge Family Winemakers in the Barossa Valley, uses simple, parchment-style labels etched with vineyard or winery images. Wine names recall the vineyards from which fruit is drawn, such as Draycott( for his finest Shiraz) and Olive Hill( Semillon).“ Naming the vineyard block is important,” says Rick Burge.“ Any visiting wine lover can actually be shown the block.” Burge’ s labels reflect his distinctive approach:“ I think labels should be warm, inviting and elegant,” he says,“ but what’ s in the bottle should feature strongly when the bottle is opened.”
Still other producers want to reflect a personal philosophy or identity. Phil Sexton and his family named their new Yarra Valley winery Giant Steps when they took a“ giant step” to move from Margaret River.( The name also honours John Coltrane’ s first album after parting with jazz great Miles Davis.) Sexton’ s second label, innocent bystander, reflects the easy-going wines inside. These labels are dressed with a silhouette of a shadowy figure leaning against a building.
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