Why did he become so famous? With a straight face, he ponders,“ Mmm... I don’ t know really. Maybe it’ s because I am... charming?”
and to concentrate flavours in the remaining bunches), and canopy management to expose fruit to sunlight and air. A few brave winery owners started first with 50 or 100 plants, then 200 and so on. It wasn’ t until the end of the 1980s that people started applying these techniques to their entire vineyards.
Over subsequent decades, throughout the 1990s, the wine industry changed. Today, these modern viticultural techniques are practiced everywhere. The days of letting the plants grow“ wildly” and harvesting when the grapes looked“ ready” has become a thing of the past. Everyone has started to cut back their crops and have lower yield production in order to concentrate 100 per cent on quality fruit.
Michel Rolland with Lia Banville
And this was not just a French phenomenon: the effectiveness of these techniques was being discovered simultaneously
www. banvilleandjones. com 27