Why did he become so famous ? With a straight face , he ponders , “ Mmm . . . I don ’ t know really . Maybe it ’ s because I am . . . charming ?”
and to concentrate flavours in the remaining bunches ), and canopy management to expose fruit to sunlight and air . A few brave winery owners started first with 50 or 100 plants , then 200 and so on . It wasn ’ t until the end of the 1980s that people started applying these techniques to their entire vineyards .
Over subsequent decades , throughout the 1990s , the wine industry changed . Today , these modern viticultural techniques are practiced everywhere . The days of letting the plants grow “ wildly ” and harvesting when the grapes looked “ ready ” has become a thing of the past . Everyone has started to cut back their crops and have lower yield production in order to concentrate 100 per cent on quality fruit .
Michel Rolland with Lia Banville
And this was not just a French phenomenon : the effectiveness of these techniques was being discovered simultaneously
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