Special Advertising Section
Craftmanship : Guaranteed for Life
Over ninety per cent of the cellars that Genuwine designs and installs are residential . Robb Denomme , the CEO and co-founder of Genuwine Cellars , links the growing interest in personal cellaring to the increased accessibility of wine culture and the broadened education of wine consumers — thanks , in part , to the efforts of private wine stores . Good wine becomes great wine with age , and it is more economical to buy a wine young and store it before it ages into an exclusive wine or is no longer available at your wine store .
Genuwine is involved at every stage of your wine cellar building process , including consultation , planning , design , construction and installation . The staff at Genuwine collaborate closely with clients to ensure that the development of their cellars reflect the manufacturers ’ expertise and represent the clients ’ own concepts of design and personal expression .
A WINNIPEG WINE CELLAR
The founders of Genuwine Cellars : Lance Kingma ( left ) and Robb Denomme ( right ).
Winnipeg-based Genuwine Cellars has been producing wine cellars of unmatched quality and design since 1995 . Drawing on three generations of experience , Genuwine has designed and installed wine cellars across North America and Europe . At the heart of their craft is their passion for wine and their commitment to providing discerning clientele with the ultimate solutions in wine storage , presentation and preservation .
In September of 2007 , Genuwine was approached by a local Winnipeg resident to install a wine cellar into the basement of a new home . The project began with an on-site consultation . Genuwine assessed the ideal space for the residential cellar , and began working with the original blueprints of the house in order to draft architectural hand drawings of the wine cellar design concept .
The clients were presented with material samples , including wood , paint , stain , tile , glass , hardware , and other product options , allowing them to choose the ideal components for their residential cellar . The vision was to have a finished product that recreated the ideal storage conditions of an authentic underground wine cellar , which also appeared as though part of the original home construction and contemporary design décor . In keeping with the accents of their home , Genuwine assisted the clients in choosing premium grade solid maple and mahogany , ultra-white LED lighting , stainless steel mesh backsplash , polished slate flooring , tile and wood countertops , and sophisticated glass shelving .
Genuwine then utilized their extensive technical presentation capabilities to create a CAD ( Computer Aided Design ) model
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