Special Advertising Section
Craftmanship: Guaranteed for Life
Over ninety per cent of the cellars that Genuwine designs and installs are residential. Robb Denomme, the CEO and co-founder of Genuwine Cellars, links the growing interest in personal cellaring to the increased accessibility of wine culture and the broadened education of wine consumers— thanks, in part, to the efforts of private wine stores. Good wine becomes great wine with age, and it is more economical to buy a wine young and store it before it ages into an exclusive wine or is no longer available at your wine store.
Genuwine is involved at every stage of your wine cellar building process, including consultation, planning, design, construction and installation. The staff at Genuwine collaborate closely with clients to ensure that the development of their cellars reflect the manufacturers’ expertise and represent the clients’ own concepts of design and personal expression.
A WINNIPEG WINE CELLAR
The founders of Genuwine Cellars: Lance Kingma( left) and Robb Denomme( right).
Winnipeg-based Genuwine Cellars has been producing wine cellars of unmatched quality and design since 1995. Drawing on three generations of experience, Genuwine has designed and installed wine cellars across North America and Europe. At the heart of their craft is their passion for wine and their commitment to providing discerning clientele with the ultimate solutions in wine storage, presentation and preservation.
In September of 2007, Genuwine was approached by a local Winnipeg resident to install a wine cellar into the basement of a new home. The project began with an on-site consultation. Genuwine assessed the ideal space for the residential cellar, and began working with the original blueprints of the house in order to draft architectural hand drawings of the wine cellar design concept.
The clients were presented with material samples, including wood, paint, stain, tile, glass, hardware, and other product options, allowing them to choose the ideal components for their residential cellar. The vision was to have a finished product that recreated the ideal storage conditions of an authentic underground wine cellar, which also appeared as though part of the original home construction and contemporary design décor. In keeping with the accents of their home, Genuwine assisted the clients in choosing premium grade solid maple and mahogany, ultra-white LED lighting, stainless steel mesh backsplash, polished slate flooring, tile and wood countertops, and sophisticated glass shelving.
Genuwine then utilized their extensive technical presentation capabilities to create a CAD( Computer Aided Design) model
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