The Catalyst Issue 17 | November 2013 | Page 23

Introducing Baylor Scott & White Health We are one. For all. - we are now - Baylor Scott & White Health is being introduced to consumers, businesses and industries in a new advertising campaign with the theme—“We are one. For all.” The campaign announces that two of the most trusted names in health care—Baylor Health Care System and Scott & White Healthcare—have become one, sharing one vision: creating healthier communities in the areas we serve. Over time, Baylor Scott &White Health will become a nationally recognized brand for excellence in patient and community health. As the new brand is rolled out in a financially responsible way, you will continue to see the “Baylor” and “Scott & White” names as we transition to “Baylor Scott & White Health.” Look forward to more updates as we keep you informed on the exciting progress of this new era. sw.org | November 13 The Catalyst 23