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| MIssu
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areWhite
The Magazine of
Scott
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Healthcare | Issue 16 | May 2013
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Readership Survey
H
results Are In!
Thank you to all of our readers who submitted The
Catalyst Readership Survey either online or in the
mail. We are grateful for your feedback, and, in the
tradition of Scott & White Healthcare transparency,
we would like to share some of those results with you.
How well does The Catalyst
magazine describe ways Scott &
White Healthcare…
Supports patients by providing
them a team of experts?
18%
2%
Extremely
81%
or Very Well
Moderately
18%
Well
Slightly Well
or Not
at All
2%
Extremely
or Very Well
Moderately
Well
18%
Slightly Well
or Not at All
Extremely
or Very Well
Moderately
Well
Slightly Well
or Not at All
Provides a lifetime of personalized
2%
care 77%
for its patients?
77%
18%
1 Medical research
83% extremely or very interested
2 Physicians
81% extremely or very interested
4 Technology/innovation
75% extremely or very interested
5 Clinical services
75% extremely or very interested
How would you prefer to read
The Catalyst? Print or online?
Print
Extremely
77%
or Very Well
Moderately
18%
Well
Slightly Well
or Not
at All
5%
Online
Print
Extremely
or Very Well
Moderately
Well
18%
Slightly Well
or Not at All
No preference
Both
Moderately
Slightly Well
76%
Extremely
76%
Extremely
or Very Well
21%
Moderately
Well
Slightly Well
4%
or Not
at All
Extremely
or Very Well
Moderately
21%
Well
Slightly Well
or Not at All
Extremely
or Very Well
Moderately
Well
Both
Online
No preference
5%
4%
4%
Slightly Well
or Not at All
The Catalyst November 13 | sw.org
To improve The Catalyst
magazine, how important is
each action item below? TOP 3
1 Increase variety of story topics
42% extremely or very interested
2 Shorten articles
17% extremely or very interested
3 Increase photography
16% extremely or very interested
Thank you
for your helpful comments!
5%
Helps
patients
and
overall
or Very
Well
Well theor
Not at All
76% thrive through health
community
21%
and wellness initiatives?
36
What stories are you
interested in? TOP 5
3 Health education
76% extremely or very interested
81%
81%
We look forward to implementing your ideas and considering
new ways to incorporate your responses into the Catalyst.
It is vital that Scott & White Healthcare maintains this type
of two-way communication between itself and its friends,
donors, and community. To discover more ways to join the
conversation, visit ideaexchange.sw.org.
What draws you into the stories?
10%
14%10%
14%
16%
16%
18%
18%
Topics covered
24%
24%
18%
18%
Photography
Topics
covered
Featured caregivers
Photography
and staff
Featured caregivers
Headlines
and
staff
Overall visual appeal
Headlines
Highlighted
comments
Overall
visual
appeal
and quotes comments
Highlighted
and quotes
“Enjoy reading about local people.”
“Maybe a health Q&A people could
submit questions to.”
“Spotlight more nursing staff.”
“I enjoy the new innovations and
accomplishments plus new
technology and methods.”
“For me The CataLYST
is excellent!”
“Keep up the good work—interesting!”
“You could increase readership if you
put a poster or some other item in
the areas, waiting rooms, etc. where
you put THE CATALYST…I wish I had
known about it the other times I was
in S&W waiting rooms.”
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