WANT TO START
A CBD BUSINESS
BUT DIY ISN’T
FOR YOU?
What do you do if you want to launch your own CBD product
overnight? You go to the White Label World Expo.
Words by Thomas Slack
I didn’t quite know what to expect
from this exhibition. It was held at the
ExCeL in London just before Christmas.
I have been to many dedicated,
niche, CBD and vape expos before,
but never one surrounding the white
label industry, which as it happens is a
wonderful environment.
It turns out that the world of white
labelling is as diverse as it can get. It’s a
community of other industries, and the
phrase ‘it takes a village’ really rings
true.
Off I went to this trade show to see
how prevalent CBD would be among
all of these other exhibitor stalls. I was
met by a plethora of businesses and
products from phone cases and caps,
to baby wipes and artisan gin. But the
clear winner was CBD by a country
mile. It was the talk of the expo, with
the majority of visitors in attendance
eager to learn more about this rising
tide.
This was a real eye opener for me and
many others into the world of white
labelling. Anyone who’s interest is
piqued by the thought of starting a
brand with a ready-to-go product or
someone who is ready to take their
business to that next level in new
product development should really
consider attending next year’s event.
What is white labelling?
Let’s say I have a product, and you
want to buy it so that you can put your
own spin on the branding, packaging
and marketing, with the ultimate goal
of selling it as your own product for a
profi t. I could sell it to you for you to
do just that, and this would be white
labelling.
This is a little heard of but age-old
process which stems from other
industries like breakfast cereal and the
own-brand supermarket culture.
As an ambitious entrepreneur, you
might think you have a million-dollar
idea on your hands. But the DIY
approach sounds like a lot of work.
(It’s not for everyone). What if you
could fi nd someone who has already
done the research and development,
who has perfected their blend of
ingredients, and has made life so easy,
that you only have to put your stamp
on it? That’s the premise.
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