HASHing
it out
London
Thinking about investing in CBD? The CANNAVIST’S
Gordon Stribling took in an investment driven,
women-led event, which saw money experts and cannabis
activists do the math on the potential of CBD.
This invite-only event was a far cry
from the likes of conferences I usually
attend as a CBD journalist. I’ve certainly
never been handed a complimentary
glass of wine or canapé while walking
the fl oor of a giant expo.
This event, led by HASHCreative, a
female-founded creative agency,
discussed core elements like business,
investment and legalities. But there
were also some very inspiring stories
told about how the carefully selected
panellists entered the world of CBD.
fourfi vecbd is one such success story,
having appeared in major media
outlets around the world.
The proven THC-free sports range
is the brainchild of panellist, and
recently retired Saracens rugby
player, Dominic Day, and England
92
international George Kruis. Dominic
explained that he began using
CBD as an alternative way to help
recover from injury. Dom and George
created fourfi vecbd with drug-tested
professional athletes in mind.
Joseph Oliver explained how he was
primarily driven by a want to help ill
people when he entered the cannabis
space. His company LDN CBD has
a compassion fund which allows
lower-income customers to access their
products.
But the most engaging speaker for
me was founder of Ohana CBD,
Jasmin Thomas. Jasmin has cannabis
advocacy in her blood. Her Rastafarian
grandfather was arrested multiple
times for religious use of the plant
while her grandmother was arrested for
helping ill friends and family access it.
Jasmin began using cannabis to treat
her MS symptoms a few years ago and
now the illness is inactive, and she’s
able to work seven days a week.
We also heard from some exciting
innovators from the drinks industry,
including Rebekah Hall of Botanic Lab
and Sally Wynter of MUHU Spirits, who
launched a CBD-infused hibiscus gin in
October last year.
Sally explained that, despite a huge
resurgence in gin in recent years,
there had been very little modern
innovation until CBD came along.
The emerging cannabis industry
presents a huge opportunity for
investment. It’s only a matter of time
until more investment-focused events
such as this arrive on the scene.