The Cannavist USA Issue 1 | Page 86

Global Cannabis Institute London London Across the steet f rom London’s impressive Smithf ield Market lies Haberdasher’s Hall, a truly unique venue, worlds away f rom the bustling streets and tube stations beyond its medieval walls. This was the ref ined setting for the inaugural Global Cannabis Institute Europe. Hatmakers and haberdashers once roamed these rooms, and fi ne attention to detail was on full display once again as London played host to the debut event in the Global Cannabis Institute series at Haberdasher’s Hall. There was a certain juxtaposition to this CBD and medical cannabis forum. The building dates back to 1458, and here we all were talking about CBD, a derivative of a plant that has been shamed for almost as long as this building has been standing. The highlights? Croatian company CannaX presented their new app and this was a take on CBD events I hadn’t seen before. CannaX is a growing community of cannabis professionals, users, enthusiasts and event organizers who share love and passion for what they do. I used the app throughout this event and a handful of times since and it’s perfect 86 for this line of work. With CannaX, you download the app, register for the event et voilà, you can see who is attending and set up meetings in advance. For professionals, I think this is the best way to discover trade shows, conferences, workshops, exhibitions, seminars, and other events this indus- try has to offer. Another strong point of this forum, which in my opinion some UK-based events are lacking – only a few do it right – was the level of knowledge and experience provided by experts from cross-over fi elds. Despite this industry being so young, science seminars were delivered by research-backed scientists from Aberdeen, Malta, Denmark and Israel. In the business room, everything from how to market your brand to what the hemp leaf symbolises to the black and white differences between the US and UK approach to cannabis was hashed out in a global circle encompassing executives from the US, Canada, Australia and Europe. This is certainly a new take on events in the line of CBD, medical cannabis and the future of both in this country and the organizers have succeeded in making this a global network, rather than a UK bubble. The Global Cannabis Institute Europe took place in London in November. Further events are scheduled for 2020. Visit gc-institute.org/events for more.