C O LU M N
Kerri Moncrieff is founder and
CEO of Hemp Lass, LLC. Here, our
Colorado-based guest columnist
talks choosing a CBD product in
the competitive and complex US
marketplace.
The CBD industry has taken off, and
it can feel like every few minutes a
new product is out. It is exciting to
see the market demand, but it can
be overwhelming for the consumer.
SO MANY
BRIGHT,
SHINY
OBJECTS
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I know there have been times where
I have felt like the bachelorette of
CBD. How do you pick the best one
when you’ve got 25 shiny brands on
a shelf, all vying for your attention?
I mean, you could choose the most
attractive brand, the one that seems
the most reliable, or fall for the
elusive one, and end up ditching it
because it lied about what is inside,
aka, the formulation.
As a consumer, you wish you had a
trusted advisor who knew what to
look for so you could make the right
choice. You wish you had a Chris
Harrison, to check-in and guide you
through the process.
Well, allow me to be your host,
so when you pick your f inal CBD
product, you feel you are making the
best decision possible.
Sometimes labels can be
deceiving
There is a difference between “hemp
seed oil” and “whole-plant CBD
extract.” Hemp seed oil comes f rom
the seed and can be cold-pressed,
similar to olive oil. If you are looking
for a CBD-rich product, you want to
look for extraction f rom the whole
plant; stems, leaves, and stalks.
If a product contains CBD, it is
usually listed as CBD-rich hemp
oil, CBD-rich hemp extract, or
phytocannabinoid extract.
Look for the term ‘extract’ as it has
gone through an extraction process
to get the cannabinoids present
in that plant. It is possible to have
both hemp seed oil and CBD-rich
extract listed on a label, but you
want to avoid ones that only contain
hemp seed oil if you’re looking for a
cannabinoid effect.