A DV E R T O R I A L
Josh Pavao, CEO of Cannaboss
A South Florida Police Offi cer Pushes Against
An Outdated Stereotype In Cannabis
“Our journey is far from over. Cannabis users nationwide are generally looked at as lazy couch potatoes
who are always evading the law. In my experience, that’s far from the truth.”
The date was june 7, 2009.
As we watch a 19 year old boy raise his right hand into
manhood and swears to protect a constitution that he barely
understands, but for a country he loves. Josh Pavao devoted 6
years of his life to the United States Army. And less than a year
after his contract ended in 2015, he got into his truck with his
trusty dog sidekick and moved his life from Massachusetts to
Miami in order to fulfi ll a dream of working in Law Enforcement.
“It’s a pretty normal step to go from military life to police work,
what I didn’t understand at the time was the negative (and
false) stigma about cannabis that was constantly being thrown
at me,” explained Josh. “For my whole life, society has told us
how bad people are for fi nding enjoyment and healing in a
plant..”
The last 10 years of his adult life he’s watched fellow soldiers
be punished and scrutinized for failing drug tests. His entire
reputation in uniform is dependent on staying away from
drugs and being an ethical person in his decisions.
A change in perspective.
“I started to notice a lot of people in my gym working out right
after they had just smoked weed. They either still smelled
of it or you could see it in their bloodshot eyes. At fi rst, I just
brushed this off as typical ‘potheads’ who enjoyed getting
high, eating food, and hanging out all day. But then I started to
make friends with some of these athletes..”
There seemed to be a common theme with people who
smoked; they always had great workouts; they complained
far less about injuries than anyone else; and they had the best
attitudes and were always smiling.
“Once I fi nally connected the dots between cannabis and the
benefi ts for physical training, I realized I had been told a lie my
whole life. We’ve been held back from a product that can help
us train better, feel better, and recover better! And not only
that, the countless veterans and offi cers who deal with PTSD
and anxiety on a daily basis have been misled!”
“I always wanted to start a sports nutrition line, but never would
because I didn ‘t want to just be another tub of powder on store
shelves. I needed to have something different, something we
could stand for, and cannabis gave us that.”
So, cops and cannabis?
Josh received a lot of kickback from his own peers when
starting Cannaboss. He experienced his own co-workers going
behind his back spreading rumors that he is messing with
illegal drugs. Obviously not an ideal position to be in as an
Offi cer. “It really just came down to a big misunderstanding and
lack of knowledge on what hemp is and what it meant for us.
I would even bring in hemp fl ower to show them what it looks
like and explain how it’s federally legal, regardless of it’s close
resemblance to it’s illegal cousin, Mary Jane. Some still don’t
even believe me!” But since he fi nally launched Cannaboss,
he’s been consistently turning his own coworkers and friends
into believers of his CBD products. He’s even received blessing
from his Chief for his nutrition line and drive to help others.
“We’re a group of people who prefer plants over
pills, who fi nally found a way to ease their anxiety,
and want nothing more than to spread this truth
to anyone we encounter. It’s a message that
Cannaboss fi nds worth fi ghting for, and we won’t
win this battle alone”
@Cannaboss_CBD
Cannaboss-CBD.com
37