The Cannavist USA Issue 1 | Page 121

keenly waiting in a line to enter the hall. Since Georgia lawmakers legalized hemp farming last year, the hall was unsurprisingly dominated by hemp farmers. The potent fragrance of the plant refl ected this as it was prevalent across all four corners of the hall with CBD-rich hemp fl owers available in bulk. To the untrained eye, the fl ower looked nearly identical to its close relative – marijuana. Manufacturers were keen on presenting their cultivated dried buds which were impressive I have to say. The versatile crop was also available in other products across the show such as textiles, pet care, health foods and holistic body care – which further diversifi ed and appealed to a wide- range of buyers. Although it’s always a pleasure to see familiar faces at trade shows, I noticed a string of new brands, such as Good CBD Shop, Happy Hemp Farmacy and Connect Hemp Co. to name just a few. This was exciting to see as it demonstrated the rapid growth of the cannabis industry. Interestingly, the show also drew in exhibitors with non-hemp products, among them were vape companies such as The Fountain E-liquid and My Vape Bar – the latter were pleased to have exhibited at the show saying it had been a successful event which gave them the opportunity to market and connect with a new wave of consumers. The general atmosphere in the hall was very chilled and relaxed throughout the two-day show. The volume of music was on point and not too loud - this is something I appreciate as it gives businesses the chance to communicate and network without any distractions. The convention, which is situated three miles east of the Hartsfi eld-Jackson International Airport offered many useful services for exhibitors, trade visitors and consumers such as parking which was easily accessible across the 160-acre complex, free WIFI which brought instant happiness to my life, and nearby you had many award-winning restaurants and top hotels. Considering this was their fi rst-ever tradeshow targeting a new industry, it was structured very well and ran smoothly. I’d like to thank the organizer Michael and the whole team for their hospitality throughout the show and for making it an enjoyable experience. I noticed some exhibitors reaching out to Michael and wanting to re- book their stand for the upcoming Hemp World Expo at the Mohegan Sun. That’s always a sign of a successful show. Undoubtedly, you will f ind us there too. 121