A LOT TO
LEARN
Experts from around the country will share their years of industry
experience to help businesses in the ever evolving and increasingly
competitive cannabis industry.
Jessica Arent
As an influential
f igure in the spirits
industry, Jessica
Arent seemed to
have her career all
sewn up. But then a
car accident changed the course of
her life forever.
After 10 months of recovery, Jessica
began exploring the local job
market and stumbled upon a job in
Colorado’s cannabis industry, igniting
a passion for hemp and CBD.
Jessica now works as a consultant
and promotes safe practices to grow
businesses in the thriving cannabis
industry. She currently works as a
compliance off icer for Cannabidiol
Life and Aff inity Patient Advocacy
and is co-founder of the National
Cannabis Diversity Counsel and
Alliances, among other roles.
Jason Tropf
Jason is founder and
CEO of Cannabis
10x – America’s fi rst
cannabis brokerage.
Cannabis 10x is a
source for creative
expansion solutions,
franchise development, management
110
consulting, private equity and capital
investments.
Jason and his team help prospective
business owners develop the best turn-
key systems distilled from the fastest-
growing brands in the industry.
Jason’s credentials include:
• Thought leader and cannabis
infl uencer
• Owner of a Franchise 500 brand
• Forbes Communication Council
member
• Executive franchise broker
Holly A Ford
Holly is a partner
at Cannabis 10x,
founder and CEO of
international business
brokerage Zarian
Firm and an award-
winning franchise developer. She is also
a contributor to multiple publications
and co-anchor at West420 News.
Holly has authored two books: ‘Create
Your Own Wealth – A Collection of
Two-Minute Topics on Franchising’ and
‘Exploit the Magic of Cannabis.’
As a trainer and speaker, Holly employs
the teachings of Tony Robbins and Bert
and John Jacobs to transform individuals
and businesses owners to be the best
they can be and maximize their success.
Dr John
O’Connor
As a doctor in
Psychology, Dr John
O’Connor found
that few of his
clients experienced
a true sustained sense of peace
from prescribed medication without
experiencing some side-effects. But
now, more and more patients are
fi nding relief from natural CBD oil.
Dr John is the author of ‘Farming
Industrial Hemp: Not Your Daddy’s
Tobacco,’ written from years of
experience working in hemp fi elds
across the country. The book lays bare
everything you need to know about
hemp farming in the USA.
Rich Wilens
Within six months of
his fi rst CBD sale on a
local farmers market,
internet marketing
mentor and coach
Rich Wilens opened
a bricks-and-mortar CBD store that
made a profi t on its very fi rst day.
DFYCBD (Done For You CBD) is a
step-by-step video, audio and textbook
providing a comprehensive template
for businesses to profi t from retail and