SUIT UP
When it comes to getting suited and booted, it’s
never been easier to walk into your nearest shopping
centre and get a decently priced suit off the rack last
minute. But for those who want to go the extra mile
and leave a lasting impression, tailor made suits are
having a bit of a comeback in Britain.
British gentlemen are known
worldwide for their classic polished
style. Just look at a series like Peaky
Blinders or the ultimate in style,
007 himself.
This country has a long history with
successful men leading by design,
literally, f rom f ictional on-screen
characters to prime ministers
and kings since the height of the
British Empire.
Now that sense of durability
and exclusivity is undergoing a
renaissance, weaving its f ibres into
CBD.
Editor Róisín Delaney talks all things
bespoke with Tom Smith, director
at Tailored Wellbeing, the man
behind the CBD range inspired by a
Tom and his Bradford
based team believe
a custom suit is “the
modern-day suit of
armour.” It’s timeless
and world-famous. It’s
hard to argue against
that when you look at
the level of detail and
the layers of work that
go into custom made
garments. Tom says
this is just one element
of inspiration that has
gone into creating
Tailored CBD.
passion for fi ne tailoring.
“We have always worn tailored suits
for business as we believe these
are the modern day suit of armour.
They are authentic, timeless and
you can wear one to pretty much
any occasion and they just seem
to fi t. It was for these very reasons
why we’ve always worn tailored
suits, and not just suits off a peg.
A tailored suit is a true refl ection
of one’s unique personality and
character and these traits are what
we have tried to encapsulate in all of
our products,” Tom says.
It might not be the outer fabric that
makes a suit unique. If you were to
put a high street bargain next to
a custom made three-piece, you
could see the obvious differences.
But Tom believes that when you
combine the lining, the pocket
angles, the colour of the buttons
and all of the things which make
a tailored suit unique, the same
terminology can be applied to
creating a brand:
“That’s what we’ve done with our
CBD range. The packaging, fl avours
and terpene profi le, we’ve made
everything the way we would a
tailored suit. Every single bottle that
leaves our facility is unique.”
Tailored CBD was almost a different
kind of company, as the name dates
back to a previous brand idea at
Tailored Wellbeing photographed at Michelsberg Tailoring, Leeds.
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