The Cannavist Issue 6 B2C | Page 19

The big four in numbers There are four major mobile phone providers, household names when it comes to our favourite handheld device. EE The result of a merger between T-Mobile and Orange, EE is now owned by BT. This telecoms giant is the largest operating today in the UK with more than 30 million customers. is self-regulated and in July 2013, mobile network operators appointed the British Board of Film Classif ication (BBFC) to provide the classif ication f ramework they use to self-regulate commercial website content accessed via mobile internet networks. “Some CBD sites may be caught in this f ilter, but if highlighted can be reviewed and have the f ilter removed.” There was no response f rom the Vodafone press off ice by the time this publication was sent to press. The British mobile phone industry According to OfCom, the UK’s communications services regulator, 38% of British households own at least two mobile phones. Figures f rom research published in 2017 by consumer data specialists Statista shows there are now more phones than people in the UK. Three years ago, the population sat at just over 66 million people. At that time there were 79 million mobile network subscriptions in the UK, most of those being smartphone users. The market research resource suggests the penetration rate of smartphones is expected to reach 77.21% this year. In Ireland, a mobile consumer experience survey f rom 2019 shows the use of data rather than Wi-Fi has become more f requent across all locations since 2017. O₂ Owned by Spanish telecoms company Telefonica, O₂ is the second most popular network provider in the UK and Ireland with around 24 million customers. In Ireland, Three has acquired O₂. Vodafone The third most frequented mobile network in the UK today is multinational Vodafone. The network’s global operations base is in London and as of 2018, it was reportedly the chosen network of 313 million customers around the world. In Ireland, Vodafone holds the largest number of mobile phone customers, according to Comreg data. Three Launched in the UK in 2003, this is the youngest major phone network on the market in the UK. Three is owned by a Hong Kong based conglomerate and is estimated to have around 10 million British customers. Three acquired O₂ operations in Ireland in 2015. 19