The Business Exchange Swindon & Wiltshire September 2014 Edition | Page 12

CREATIVE THINKING NEW IMAGE FOR SWINDON COMMUNITY MAGAZINE NEW WEBSITE FOR SWINDON GOLF BUSINESS Following the purchase of Swindon Link Magazine by The Business Exchange director James Phipps, The Link has undergone an exciting rebranding exercise. Juicy Designs and Studio Creative Services, based in Old Station House, Old Town, Swindon have worked closely with the new Link team to create a brand that pays homage to the logo that has served the magazine well, but injects a fresh, modern feel. The idea was to create a design evolution, not a revolution. The letters touch together to emphasise linking and the colours reflect the culturally diverse area. It was decided to drop ‘Swindon’ from the title as it is so well known in the town and embedded into the local community. The previous strap-line was ‘The positive news force for Swindon’. This has now been replaced with ‘Bringing Swindon together’ reflecting The Link’s aim to be at the heart of all community matters in the town and the place to go to find out what’s going on. “We’re thrilled with the new logos for The Link and Link Sport and can’t wait for further design developments” The Link has rapid expansion plans with the launch of its new Link Sport website, set to be the home for all local sports news in the town. Juicy Designs and Studio Creative Services have created the new identity for this part of the business too. Several design ideas were considered, before it was decided on a red and white theme reflecting the colours of all the major teams in the town, Swindon Town FC, Swindon Wildcats and Swindon Robins. Anita Jaynes, Group Editor of The Link said “We’re thrilled with the new logos for The Link and Link Sport and can’t wait for further design developments to come in the weeks ahead. We’re working with Juicy Designs and Studio Creative Services on a new user journey for the magazine. The new changes will be phased in over the coming months, so keep your eyes peeled on the magazine and the website: www.swindonlink.com” One of Jazzbones’ latest online projects is now live for HM Adventure Golf. HM Adventure Golf headquartered in Swindon are the UK’s leading designers of bespoke adventure golf courses, and are also a relatively small team that needed a cost-effective solution to their online requirements. HM have constructed mini golf facilities from Las Vegas to Belgium to Yorkshire and wanted a website that was userfriendly, unfussy and focusing on the company’s core skills; planning, design and construction of innovative adventure golf courses. Jazzbones worked with HM Adventure Golf to create a flexible online tool which will support their business as it grows. The website design and development features included a fully mobile adaptive website, content management system, easyto-update news and blogging tools, social media integration and bespoke produced portfolio video. Visit the new website at: www.hm-adventuregolf.com www.studio-cs.co.uk Creative Design - Print & Production - Display & Events - Branded Merchandise These are just a few of the services we offer. Call us to discuss your requirements or send an email for a quotation...you will be pleased that you did! 01793 336004 [email protected] We are a local based company working across the South West supporting marketing managers and companies with both design and print needs. Proud to be the printers of The Business Exchange Swindon & Wiltshire 12 THE BUSINESS EXCHANGE 2014 MPD Offset Limited Units 4&5, Rivergate, Rivermead Drive, Swindon SN5 7ET T: 01793 495522 E: [email protected] www.mpd-offset.co.uk