The Business Exchange Swindon & Wiltshire September 2014 Edition | Page 20

IN PROFILE

ANITA JAYNES
Director of The Business Exchange
written by Joanna Hobbs

It’s a well know fact, across
all industries, that new
business ventures are never
easy. It takes determination,
guts, passion – as well as a
sound business mind and a
ridiculous amount of hard
work. Relaxing evenings
and a peaceful nights sleep
disappear as the work piles
up, trying to get a business
off the ground. So as we
celebrate the birthday of
The Business Exchange – up,
running and going strong
after a year in print – I talk to
the woman who has made
this all happen, Anita Jaynes.

At only 31, Anita has a wealth of experience under her
belt. Her passion for media started at the tender age of
15, when she joined Bath Hospital Radio as a volunteer
presenter for Royal United Hospital and Royal National
Hospital for Rheumatic Diseases. Her passion for radio
grew and developed, and she flourished there for 10 years,
during her GCSEs, A levels and university.
After her studies, Anita took a year out, gaining
invaluable work experience at BBC Radio Wiltshire and

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THE BUSINESS EXCHANGE 2014

BBC Bristol, which lead to paid contract work across both
TV and radio. As her experience and obvious talent was
recognised, her skills were employed at The Local Radio
Company (TLRC), who then owned Bath FM and 3TR FM
covering Westbu