The Business Exchange Swindon & Wiltshire October 2014 - Page 11

CREATIVE THINKING DESIGNS Lipsmackingthirstquenchinacetastin motivatingoodbuzzinhightalkinfast livinevergivincoolfizzin...Pepsi! Creative solutions for print, web and brand identity From the lowly beginnings of heating up a branding iron and marking your cattle, companies have always wanted a mark to identify them, to make them stand out from the crowd. Generally that mark should have some sort of meaning, some form of logic that gives it roots. Take for example Audi, their logo consists of four rings. The four rings represents the four companies that were part of the AutoUnion Consortium in 1932. They were DKW, Horch, Wanderer and Audi. However the mark could just be a visual description like the Shell logo, or purely typographic as Coca-Cola brand. Whatever origins a brand has, it has to move with the times. Ignoring brand development could mean you’re left in the past. Take a look at where the Apple logo is now, compared to it’s multi-coloured early days. Yet some brands develop in very subtle ways – Ford’s logo has been more or less the same for the last 100 years. But for me, the brand I’ve lived and grown up with is Land Rover. Until now it’s held firmly onto its heritage, but with the production of the Defender coming to an end can it afford to do that? Look at the Defender and you can still see the iconic lines of the original 1948 Land Rover there. When they bring a totally new utility vehicle to the marketplace what place does history have within the lines of the vehicle, and if history has no place there, what of the logo or brand mark? Only time will tell! www.juicy-designs.com We are a friendly and experienced team that offers design agency creative without the price tag. With no unnecessary overheads to pass on, we can help you communicate and engage with your customers, maximising your marketing potential. www.juicy-designs.com www.studio-cs.co.uk Creative Design - Print & Production - Display & Events - Branded Merchandise These are just a few of the services we offer. Call us to discuss your requirements or send an email for a quotation...you will be pleased that you did! 01793 336004 enquiries@studio-cs.co.uk We are a local based company working across the South West supporting marketing managers and companies with both design and print needs. Proud to be the printers of The Business Exchange Swindon & Wiltshire MPD Offset Limited Units 4&5, Rivergate, Rivermead Drive, Swindon SN5 7ET T: 01793 495522 E: sales@mpd-offset.co.uk www.mpd-offset.co.uk THE BUSINESS EXCHANGE 2014 11