The Business Exchange Swindon & Wiltshire May Edition | Page 11

CREATIVE THINKING

CELEBRATING SWINDON’S
HERITAGE
Swindon is home to one of the first magazines of its
type in Great Britain - a magazine celebrating Swindon’s
history. Swindon Heritage Magazine is a full colour, high
quality publication packed with 84 pages of insight in
to the town’s history. The magazine was launched in
January 2013 by local historians Mark Sutton, Graham
Carter and Frances Bevan.
The aim of the magazine is to showcase the
work of the many local history groups and
individual historians operating in Swindon
and its surrounding towns and villages, and
help them bring their work and the whole
story of the town’s heritage to a wider
audience, especially young people.
The magazine is a quarterly publication
and is priced at £4.99 available from the
Central Library, Pen and Paper book shop in
Old Town, STEAM and Swindon museums,

Waffle
We all do it.
Guilty as charged.
But does it help or hinder?
Pages full of copy, stuffed to the gunnels
with content, pictures overflowing off
the page, clip art heaven screaming for
attention. Does putting everything you have
into an advert and filling every space actually
work, or does the reader move onto the
next because they just don’t know where to
look? Whether it’s a brochure, leaflet, web
page or anything else you want people to
read, you have to attract them to it first.
The Minimalist Movement began in the
1960s where art was stripped back to its
bare essentials. Like it or loathe it, it had
impact. In the same way white space can
draw a readers eye to a key phrase or web
address. Tease the reader with your advert
to get them to view your website. Engage
them but don’t drown them.
Now for waffle! The people behind Juicy
Designs and Studio Creative Services have
worked in partnership for more than 15
years now and continue to offer Design and
Print Production services that are not only
high quality but also cost effective.
Based in Old Town, Swindon we keep our
overheads low but our skills and...

own Diana Dors and the history of music
and theatre in Swindon.
This project has been a labour of love for
Mark Sutton who was determined to get
this plan off the ground after several years
of trying. It’s great to see the magazine
has become such a success story. Swindon
Heritage magazine receives no outside
financial assistance and survives on the
generosity of contributors who so far have
been unpaid, along with the goodwill of

the Arts Centre and other venues. You can
also take out an annual subscription and get
it delivered to your door free of charge.
The magazine now in its 5th edition has
so far covered subjects such as a lady who
collects locally produced bricks, Ordnance
Survey pictures of the town in the early
1950’s, made into a talk called ‘A Man with
a Stick’, Myths of the Mechanics, Swindon’s

readers, advertisers and other supporters.
To find out more visit:
www.swin