The Business Exchange Swindon & Wiltshire July 2014 Edition - Page 16

FORWARD SWINDON THE CHANGING FACE OF SWINDON TOWN CENTRE Forward Swindon operates on behalf of Swindon Borough Council and delivers a range of projects for the benefit of those who live and work in Swindon. Founded in 2010, Forward Swindon is responsible for regeneration, economic development and business investment in Swindon. One of the major projects that Forward Swindon is working on and forms part of Swindon’s Masterplan is the Kimmerfields project: a multi-million pound development of a new business district in the heart of the town centre, and which involves some major infrastructure changes At present Fleming Way splits the town centre in to two. Although nowadays the dual carriageway is used less, it still has a huge impact on the heart of Swindon- dividing up important parts of the town. The main route for people walking from the train station, bus station and their places of work (Zurich’s Tricentre complex, for example), to the shops in Swindon town centre, is through a subway that goes under the road. This subway puts people off coming into town at lunchtimes and evenings which loses the town and retailers revenue. As part of the regeneration of the town centre, the plan is to get rid of the subway completely and make changes to Fleming Way to improve the environment for everyone. In about 2 year’s time Fleming Way will be closed to all traffic except buses, and the road will be narrowed and lowered to the same level as the pedestrian area. It will become a pleasant, landscaped avenue that will allow people to walk easily between the retail and business areas. Fleming Way will become a “shared space”: for people, buses and cycles. Later in the regeneration, a new bus exchange will replace H^\