The Business Exchange Swindon & Wiltshire Edition 72: Summer 2024 | Page 19

BUSINESS NEWS

New Wiltshire drinks brand is ready to pack a punch

Bradford-on-Avon ’ s Mogul Drinks is launching Mogul Spritz Liqueur – a premium offering the Founders are hoping will challenge market titan Aperol .
Aperol currently holds up to 97 % of the spritz market share . Mogul is hoping that its three unique brand flavours , Citrus Lemon with Juniper , Blood Orange with Raspberry and Pink Grapefruit with Yuzu , will put Mogul firmly in the mix of the market .
Mogul Spritz Liquer is now available in a selection of premium venues across Wiltshire , Somerset and the Cotswolds .
Launch partners include The Old Bell Hotel in Malmesbury , Kaleidoscope Collection hotels in Bath and a number of Pig hotels .
Founders Robert Hobbs and Sara Harrod set up Mogul after successful corporate careers .
Robert said , “ Despite the challenge of taking on industry giant Aperol , I really believe in the uniqueness of our product and its potential to become a staple of summer gatherings .
“ We are already in talks with a selection of our premium stockists on how we can create incredible summer experiences for their customers , so watch this space as these events will be not-to-be-missed .”
Sara added , “ We know it is going to be a really exciting Summer for us . We are filling a gap in the market that is currently going unchallenged and to keep up this positive momentum we will be launching our kickstarter campaign next month . We have some fantastic opportunities for people to get involved and be part of our journey .”
For more info : www . moguldrinks . com

Effective tips for growing a small business

By Fiona Westwood , Partner at Monahans
ADVERTISING FEATURE
The successful growth of SMEs relies on an ability to tap into new markets , expand teams , attract investors and introduce new technology . However , barriers to progression can easily emerge without thorough planning or due to unforeseen economic challenges . Whilst no one can predict the future , there are steps that businesses can take to give them the best chance of achieving sustained growth .
BUDGETING AND FORECASTING Budgeting and financial forecasting are the cornerstones of solid growth . Together , they provide a structured roadmap , helping businesses plan ahead , seize opportunities and mitigate risks .
Regularly monitoring income and expenses will help to form a realistic spending plan , track performance and identify potential adjustments . Carrying out sales forecasting by analysing historical figures and current market trends will also give companies a clearer picture of future sales and a better chance to prepare for fluctuations in demand .
Cash flow forecasting is also an incredibly valuable tool in helping businesses anticipate cash flow issues , plan for days when cash flow may be limited , and to show the bank that you are prepared .
TAX LIABILITIES AND RELIEFS Understanding tax liabilities and available tax reliefs can significantly impede or bolster growth plans . Missing tax deadlines can lead to costly penalties so being aware of rule changes and updates from HMRC is crucial .
As is having an awareness of the various tax reliefs available . Examples include the SME R & D tax relief scheme , the First Year Allowance ( FYA ), where the cost of Electric Vehicles can be offset against yearly taxable profits and Annual Investment Allowance ( AIA ) allowing funds spent on business equipment to be deducted from profits ( before tax ).
Navigating the tax landscape can be complex so it is also worth seeking advice from an accountant who will help you keep abreast of deadlines and decipher tax relief eligibility .
STRATEGICALLY PLANNING FOR INVESTMENT Securing investment presents huge opportunities for expansion but raising funds takes a concerted effort and a strategic business plan .
Primarily , investors will want to see that you have a tangible vision for the business . This should include a breakdown of objectives , who your customers will be , what specific problem is being solved and clear evidence there is a market for your product or service .
An effective business plan for investment should define the opportunity , include a full market analysis , a sales and marketing plan , products and pricing , and thorough financial forecasts .

Powering small business growth

We only have one goal at Monahans : to help you achieve your tomorrow . We stay true to our commitment of being a trusted partner to our clients , helping them achieve their ambitions .
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