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Get the most out of Business Networking
For the past year the Swindon and Wiltshire Growth Hub has been running a bi-monthly business networking breakfast . The casual event includes breakfast and an opportunity to chat about business , the challenges we all face and some of the solutions .
There are many reasons why people network , whether to generate new leads , learn more about theirs and others industry trends , get advice and support or simply to build their own personal brand . Studies show the benefits of networking can help increase your confidence , develop your social skills and find mentors or sponsors . Businesses report up to 20 % increase in sales due to networking .
Over the past year we ’ ve noticed genuine connections transcend superficial interactions . In networking , quality prevails over quantity . Simply amassing business cards doesn ’ t guarantee meaningful business relationships . The essence lies in authentic engagement — listening intently , understanding perspectives , and fostering a true connection . Such connections endure beyond the event , translating into lasting professional relationships . Authenticity builds trust , making it more likely that individuals will remember and genuinely value the connection . These meaningful interactions often lead to collaboration , partnerships , and opportunities that extend far beyond the initial encounter . Ultimately , focusing on building genuine connections not only enriches your network but also enhances the depth and impact of your professional relationships over time .
Networking at events is vital for professional growth . It opens doors to new opportunities , collaborations , and insights . Face-to-face interactions allow for genuine connections , fostering trust and credibility . Building a diverse network provides access to valuable resources , advice , and potential partnerships . Attendees can exchange ideas , stay updated on industry trends , and even discover career prospects . In a world driven by relationships , networking at events remains a powerful catalyst for personal and career advancement .
Networking can be daunting , but overcoming nerves is crucial for professional growth . First , shift your mindset . Instead of viewing networking as selfpromotion , see it as an opportunity to learn and build authentic connections . Remember , everyone is there for similar reasons — to connect and share experiences .
Prepare a few conversation starters to ease interactions and focus on the other person to alleviate self-consciousness . Set realistic goals ; quality interactions matter more than quantity . Accept that not every interaction will be perfect ; learn from each experience .
Practice active listening to shift the focus away from yourself . Take deep breaths and maintain good posture for confidence . Networking is a skill developed over time , so celebrate small victories and learn from challenges . Follow up with a friendly email expressing gratitude and mentioning key points to reinforce connections . With practice and a positive mindset , networking can become a rewarding aspect of professional life .
Be authentic and approachable Present your true self . Authenticity builds trust , making it easier for others to connect with you . Approach conversations with a friendly demeanour , and be open to sharing your experiences and insights .
Listen actively Effective networking involves more listening than talking . Pay attention to others , ask thoughtful questions , and show genuine interest in their experiences . Actively listening helps you understand their needs and creates a stronger foundation for future collaboration .
Follow up promptly After the event , follow up with those you ’ ve connected with . Express appreciation for the conversation , and mention specific points you discussed . This reinforces the connection and demonstrates your genuine interest in continuing the relationship .
Give before you get Be generous in offering help , insights , or resources to others in your network . Building a network is a two-way street , and providing value without expecting immediate returns fosters a positive and reciprocal networking environment . By contributing to others ’ success , you strengthen the overall network and enhance your own reputation .
Whatever your experience we ’ d love you to join us at our next business networking session . As well as a fantastic , locally sourced bacon bap ( vegetarian and vegan options available ), unlimited tea and coffee during the morning and facilitated networking , there will be a short expert talk plus a ‘ Knowledge Point ’ session giving you information about new sources of assistance to help your business develop .
If you ’ ve got an issue , a niggle or a business-health question , our team and your peers attending will be pleased to help you . There ’ ll be plenty of time for general networking and chat too , so come along and join in the fun . To find out more about our upcoming events visit : growthhub . swlep . co . uk / events
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