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Rob said , “ I have been overwhelmed by all of the business development I ’ ve seen and worked hard for during this past year and that makes me very excited for the year ahead . Highlights for me have included winning a coveted Wiltshire Techie Award and also New Start Up of the Year at the national Great British Business & Community Awards .”
Other highlights for Rob this year include taking on his first member of staff , Belle Brookes , and sharing his personal journey across the year after being officially diagnosed with ADHD .
Rob added , “ What a ride it ’ s been and there ’ s so much more to come . Next year I hope to take on another team member and I ’ ll also be looking to start a podcast
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and continue to support charities and local sports .”
LOOKING AHEAD HIS TOP TIPS FOR DIGITAL MARKETING ARE :
• If you haven ’ t been collecting email and other first party data , get started today ! We are getting closer to a cookieless world .
• A greater shift to content of value – it ’ s been happening for a while . You need to consider how you educate your audience . It ’ s time to get smarter .
• A greater emphasis on sustainability and ethics . Consumers are increasingly asking these questions of businesses before making purchases .
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• Storytelling – content and posts which tell stories , show how things are done and offer tips will matter more than ever . It ’ s about value , it ’ s about valuing customers whether they are spending pennies , pounds or hundreds !
• The need for a strategy - you can ’ t rely on one tactic to change your business , you need to consider an omnichannel approach .
• Social commerce – the future will see a much bigger focus on the ability to buy goods via social media apps and single posts .
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Want to find out more about our approach ? Get in touch .
Call : 01793 292085
Email : hey @ thepursuitagency . com
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