The Business Exchange Swindon & Wiltshire Edition 62: August/September 2022 | Page 41

ADVERTISING FEATURE

New services aim to put video in the frame for business owners

With nine in ten people saying they want more videos from brands and businesses , and the average person spending more than 100 minutes a day watching online videos , its importance as a marketing tool is without question .
Which is why Swindon company Eight Interactive , which specialises in creating a range of video content for businesses , is launching two new services to encourage brands to use video to raise their visibility and generate more leads and sales .
Pam Jones , who heads up Eight Interactive , and who has been creating digital and video content for more than 20 years , is passionate about encouraging business owners to harness the power of video to promote their businesses .
“ Any businesses which don ’ t use video on their websites simply aren ’ t engaging effectively with their audiences ,” she said . “ Everyone loves video and the growth of video is phenomenal . Video marketing stats prove how effective video is and businesses need to respond to this .”
One of Eight Interactive ’ s new services aims at helping business owners create video blogs , or vlogs . With ‘ Video Blogs Done for You ’, Eight Interactive will help plan , batch film and edit a series of video blogs , unique to the business .
Pam believes people ’ s appetite for video will only grow , and longer form video is also essential .
“ This is about a planned approach , where videos are
professionally filmed , with branding , appropriate background music , closed captions and fully edited . They are educational pieces , to give audiences an insight into a business , which helps build relationships and customer loyalty .”
Lack of time , knowhow and confidence is what deters many business owners from using video blogs .
“ Many of our clients come to us because they have tried making their own video blogs but been unhappy with the result , or they have made one or two ad hoc videos but not had the time to make any more . Some have never tried it at all , because they lack the knowledge and the confidence ,” Pam said .
“ With our new service , we can batch film several videos at once , then edit and put them together to create a series of video blogs . Of course , they can also go out on social media , and because they are evergreen , they can be used time and again . Gradually , business owners can build up a library of quality video , which they can share multiple times .”
The second new service is a Business Promotion Video - a video for a website homepage , which will keep visitors on the site for longer .
“ When people work with us , they end up with really great , promotional videos . We ’ re not creating quick social media videos . These are professional videos , which showcase a business and its message and are primarily to be used on a company ’ s website . Video is essential too , for search engine optimisation as it boosts a website ’ s rankings , and a business promotion video for a website is designed to do just that .” Both new services - Video Blogs Done for You and Business Promotion Video – are aimed at small businesses , wanting to invest in video to raise the profile of their brand . The cost of either service can be spread over a number of months .
As well as film video , Eight Interactive offers a range of video content services to businesses , including animated explainer videos , software demo videos and animated logos , and also runs online video training courses .
For more information about Eight Interactive , visit : www . eight-interactive . com or email Pam : pam . jones @ eight-interactive . com .
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