A lack of social media activity is something I often identify and , while most recognise it ’ s important , a significant minority do nothing about it . PCH Business Consultants can help .

One of our associates , is Rachel Allen of Making Business Social , where she empowers business owners to take responsibility for their own social media marketing . Here ’ s her take on how businesses should be showing up online :

“ A common theme across our client base is a lack of investment in marketing and in effective social media . Social media offers a great opportunity to grow your network and speak directly to your potential customers .

“ As a general rule of thumb , you should invest 5 % of turnover on marketing . But as the threat of recession looms , it ’ s often the first thing that gets scaled back , yet you can build your brand presence online using social media at a fraction of the cost if you invest in the right way .

“ Throughout my 20 year career in marketing , I ’ ve seen the marketing spend cut back as recession looms and I can imagine the boardroom conversations now . How much marketing budget can be clawed back to make up for a dip in recession-related sales ? “ Far from calling a halt to all marketing activity , now is the ideal time to up your game on social media yet where do you start ?

“ Who else speaks to your customers on a daily basis ?

Who else knows exactly what ’ s going on in your market ?

Who else has behind-the-scenes access to your business ? “ The answer ? Your team . “ And , with a bit of help , you can trust them to create engaging content that showcases your brilliance within the market .”

I ’ m delighted to have Rachel join the team , her approach to building a social media focus around the core pillars of your

business is incredible to experience – in an hour she helped generate over 100 titles and themes , completely focused on not just what we do but how and why . Rachel is part of a team of 30 PCH associates with amazing services that complement the PCH process of growing organisations from overwhelm to amazing success ! If you ’ re interested in finding out how Rachel can help build social media expertise within your team , please get in touch .

To find out more about PCH Business Consultants : Visit : www . pchbusinesssupport . co . uk Email : paul @ pchbusinesssupport . co . uk Call : 07715 008 521

Rachel Allen , Social Media Specialist at PCH Business Consultants