The Business Exchange Swindon & Wiltshire Edition 57: October/November 2021 | Page 36

GOING GREEN
By Nathan Baranowski, Digital Wonderlab

THE TIMES ARE A-CHANGING...

The last 18 months has shown us all that when it matters, we can all change. Change our behaviours, adapt our needs and accept new ways of doing business and living our lives.
We are however hardwired as human beings to work more with what we can see and where we are rewarded for immediate change.
The challenge we face today is the impact of climate change, however, our actions will not result in an immediate feedback loop and nor can we directly attribute those actions to results.
The reality is we need to act and act with a degree of acceleration and navigate at pace the challenges ahead whilst minimising the impact of what has already been done.
The impact of climate change is not just about greening our agendas. It transcends our entire way of living; what we eat, how we live, where we live, how we move about, how and where we go on holiday and how we do business. It’ s about ensuring we live in positive balance as human beings with the planet.
As business leaders we all have a responsibility to ensure our businesses are resilient, and
collectively we have responsibility to create a better future for the generations to come. As UK citizens and businesses, we have all prospered from what has led us here today, taking from the past to fuel our future. As leaders we are the ones who have the ability, the choice, to turn the tide and consider the generations to come, to pay back the past with actions that will impact the future.
For us at Digital Wonderlab, it ' s about measuring and supporting the things we can control and action quickly. Knowing our footprint, choosing the right suppliers, reducing our footprint. Fundamentally it is about making sure we leave the planet in a better place.
We do this through being a purpose driven organisation and ensuring all that we do has a positive impact, working with business leaders to elevate their ambition, challenge the norm and use technology as vehicle to have different conversations.
Visioning and reimagining a future means opening our eyes to the probable as well as the improbable.
For change to be effective we need to know why we need to change. Just think of any changes you have made in your life or business; those which have worked best are when everyone galvanises around the problem and work together to overcome it.
Together we can change the world and lead the way in creating a better future for generations to come.
For more info: www. digitalwonderlab. com

What is ESG:

Why it matters to your business?
What do the world’ s best workplaces have in common? Clue: it’ s not sleeping pods, spiral staircases or even great coffee. It’ s a sense of purpose which binds a community together. It’ s transparency and trust. It’ s a desire to create a positive impact that spreads beyond the four walls of the office.
Many of these concepts are being brought together under the banner of ESG strategies: Environment, Social and Governance. The phrase was coined by investors looking to develop a framework where they could avoid unethical or“ sin” stocks. Now organisations with ESG process in place have been proven to drive faster company growth and employee and customer engagement.
ESG credentials are a must in the war for talent, with many people motivated to work for an organisation they view as ethical and purpose-driven, especially when it comes to younger millennials and Gen Z. In the midst of the“ Great Resignation” it’ s vital to keep your existing workforce engaged; surveys have shown nearly 30 % of respondents have left a company due to its lack of a corporate sustainability agenda.
Your workplace is the heart of a company and a manifestation of your company’ s purpose and vision; a physical representation of what you value as a business.
By ensuring your workplace is sustainable, socially-focussed and designed for employee wellbeing, you can begin to develop an ESG strategy which creates a positive environmental impact, fosters an inclusive and healthy company culture, and thrives on transparent reporting( not to mention the scope for increased ROI).
Interaction are here to help you at every step of the process – whether that’ s running a sustainability audit on your furniture, defining your workplace strategy for a hybrid world or simply reconfiguring your space in a way that brings people together better.
www. interaction. uk. com
Get in touch if you’ d like to find out more
Charlie Moss charlie. moss @ interaction. uk. com Relationship Manager
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