NAVIGATING YOUR DIGITAL LANDSCAPE
Retail focused growth experts who create measurable data driven strategies for e-commerce businesses to deliver profitable growth.
DO YOU WANT TO PUSH YOUR DIGITAL GROWTH STRATEGY FORWARD? LET’ S CHAT...
If you need a growth partner to help you navigate the ever-changing digital landscape get in touch to set up a meeting with our team. chat @ infinitynation. com or call 01793 238 697 www. infinitynation. com
NAVIGATING YOUR DIGITAL LANDSCAPE
WE ARE INFINITY NATION.
Retail focused growth experts who create measurable data driven strategies for e-commerce businesses to deliver profitable growth.
OUR GREATEST HITS Celebrating businesses who’ ve remained nimble, pivoted and re-strategized through the pandemic.
As a growth partner to Herman Miller, Infinity Nation were tasked with driving a significant increase in online transactions and revenue, whilst maintaining a strong ROAS( Return On Ad Spend.)
The‘ Home Working Event’ was Herman Miller’ s November 2020 campaign which also ran across the Black Friday weekend; with an inviting 15 % off across the online retail store.
Infinity Nation Strategized by boosting the marketing budget to give the campaign a strong start and magnified visibility among the target audience with increased non-brand and display visibility.
Pay Per Click( PPC) copy and social messaging was updated to incorporate the event messaging providing synergy between search and website landings.
Budget was pushed again across the Black Friday weekend; increasing brand visibility as well as setting live retargeting tactics to push for conversions from users who had added to basket but not yet converted.
Herman Miller has always prided itself on creating a better environment for all. Design for the good of humankind is the company’ s purpose, and a pandemic wasn’ t going to stop the business from creating educational and informative content to try and solve employers’ challenges of distributed teams and when the time is right to return their workforces safely to the physical workplace.
The results spoke volumes on the success of the campaign. The strategy achieved 148 % of forecast revenue and the return on advertising spend was 40 % above target; leading to record breaking results.
We love working with our clients to realise growth aspirations.
We help ecommerce businesses better understand where they stand in the digital marketplace. Our role is to discover new opportunities and implement measurable, data driven strategies that dramatically improve performance.
Our team have extensive experience and insight from working in the multichannel marketing and ecommerce departments of successful retailers. We’ ll help you understand exactly what route needs to be taken, why, and what results you can expect.
“ Infinity Nation were integral in helping Herman Miller deliver such strong campaign results. Their strategic focus and planned approach to budget pacing meant we were able to effectively build awareness in the market and then capitalise on this. In turn driving a record breaking monthly performance for the online Retail store.” Martin Price( European eCommerce & Marketing Manager)
DO YOU WANT TO PUSH YOUR DIGITAL GROWTH STRATEGY FORWARD? LET’ S CHAT...
If you need a growth partner to help you navigate the ever-changing digital landscape get in touch to set up a meeting with our team. chat @ infinitynation. com or call 01793 238 697 www. infinitynation. com
CONSULTANCY SEO PPC CRO & UX EMAIL MARKETING SOCIAL MEDIA & PR