Co-Founders : Dan O ’ Connor and Veronica Hannon
Setting up a new digital company during Covid-19
Co-Founders Veronica Hannon and Dan O ’ Connor of Transform Digital Marketing , based in Bradford-On-Avon share their experiences of setting up a new business in a pandemic .
We had the idea to launch a sister company to Transform Communications back in November 2019 . But work – and life – was busy . Then Covid-19 hit and as the months stretched on , we had both the time and the desire to assess whether it was a good time to launch .
We tested the concept and the idea . As you ’ ll see these five reasons provided a compelling argument to embark on launching Transform Digital Marketing Ltd .
1 . Tight resources mean results need to deliver . Businesses need to attract and retain new clients . Without opportunities for exhibitions , events and networking , companies are turning to marketing to increase their presence . And digital marketing becomes even more important .
2 . Take the lead and prosper . Digital marketing encompasses a whole set of solutions . We start with the strategy of what you need to achieve and set objectives against which your digital marketing will be measured . Straightforward and accountable .
3 . A single message carries more weight . It ’ s a crowded market out there and you need your message to punch through the noise . Research shows that we have to see a brand or hear a specific message at least seven times before we can recall it . Creating a single , powerful message that works across multiple channels helps your prospective client see , hear and remember you .
4 . Content is king . We come from a content background , so we know the power of engaging content . We know how to create content , on a regular basis , that really grabs attention and raises your profile . With Transform Digital Marketing we have different channels to reach your market and get your message out .
5 . Connections not just clicks . We all get a buzz when we get likes and hits on social media and when we see traffic to our website going up or our followers on LinkedIn increasing . But these are just vanity statistics . To make digital marketing work properly , you need potential customers to come through the virtual doors of your business . To make sure people ‘ connect ’ with you and not just click through . You need to be Visible . You need Endorsements from your existing customers to demonstrate what it ’ s like to do business with you . And you need to demonstrate the Values that you have as a business . Because connections come through trust .
It was these five reasons that gave us the confidence to launch Transform Digital Marketing in October 2020 . And that confidence is paying off . We ’ ve secured a partnership with the property industry ’ s review platform and most prestigious awards , the ESTAS . And we ’ ve been launching campaigns for the world ’ s largest legal directory submissions company and a new Fintech company .
Business is tough for many of us during Covid-19 . But with confidence , creativity and the right digital marketing company at your side , you can transform your business .
“ It ’ s a crowded market out there and you need your message to punch through the noise ”
For more info : www . transformcommunications . co . uk www . transformdigi . co . uk
@ transform _ comms info @ transformcommunications . co . uk
THE BUSINESS EXCHANGE 2021 27