The Business Exchange Swindon & Wiltshire Edition 48: April/May 2020 | Page 22

CREATIVE THINKING
Meet Neil Moore...
professional photographer
He specialises in landscapes, technology, agriculture, marine and product photography. Neil, who
has a small studio at Cadley, near Marlborough, works all over the UK working with companies which
appreciate the value of bespoke imagery to showcase their services, products or their people.
With a love of the countryside and
agriculture, Neil can often be seen
around Wiltshire taking in the
landscape and the atmosphere
of our beautiful county. However
professionally, he can be anywhere
in the UK or Europe taking images
of everything from a designer
kitchen, an architectural marvel,
a luxury yacht, to a combine
harvester.
“I love the visual world,” Neil
said. “We are a very visual society
now and in business it’s becoming
increasingly important to stand out
from the crowd online, in your PR
and in your printed literature.”
Neil has been in business for
many years, initially as a website
designer and in the world of IT
(a world he still loves). During
this time he developed a love
of amazing photography and
understood how much value it
adds to any website.
“Relying on stock shots of
people no one knows, or random
images which don’t relate to the
business in any real way, is less
and less attractive to ambitious,
growing companies. Also
consumers are savvy now, they
can spot generic stock shots these
days. There’s always the danger
that those images will pop up in
multiple other places, thus taking
the originality out of the business.
“A business owner who
understands this will work with
someone like me and we’ll come
up with a plan to populate the
website with pictures which tell
the story of the business, with
pictures which will work for media
stories and with pictures which
will work alongside any blog plan.
Those pictures will belong to the
company and I and they won’t
appear on anyone else’s website
or material.
“For smaller companies they
can consider looking at my own
archive and secure images which
are not exclusive but have far less
chance of being used in thousands
of other contexts or places online.
“This kind of investment in
imagery shows a company which
cares about how it appears in the
world. A good picture can sell
a product or service in just one
image if that image is done well.”
The quality of Neil’s work
was recognised in 2017 when
he was awarded a licentiateship
of the British Institution of
Professional Photography. This
BIPP accreditation is a worldwide
recognition of excellence and
requires months of work to
achieve.
In gaining the award, Neil
focussed on his passions
– Wiltshire, the landscape,
agriculture, farming, anything to
do with boats, planes, trains or
vehicles of any kind. As a bit of a
techie, Neil’s studio is brimming
with equipment to do product
shots on site.
“If you are selling products
online, via a website or via an
online platform such as Ebay, the
better those shots, the more your
object will stand out among other
objects and the more likely you will
make a sale. I know because I do
this for several clients regularly,
often photographing up to 15
products from multiple angles in a
single day.”
For more information on Neil
and his work visit:
www.moore-photographics.com,
or call 01672 519101.
Jazzbones adds to its collection
of railway-inspired ‘hidden
gems’ posters
Swindon-based creative agency, Jazzbones,
has expanded its evocative collection of posters
celebrating its hometown.
The prints, reminiscent of the posters
designed by railway companies in the 1930s
to promote holiday destinations, are the
brainchild of Nathan Sandhu, founder and
creative director of Jazzbones in Swindon’s
Old Town.
Three years ago Nathan created a set of six
posters featuring Swindon landmarks Coate
Water Country Park, the David Murray John
Building, the Renault Building, Lydiard Park
House and Grounds, The Locarno, and The
Oasis Leisure Centre.
Now four more scenes have been added
to the ‘hidden gems’ collection: Liddington
22
www.tbeswindonandwilts.co.uk
Hill, Old Town Gardens, Peatmoor Lake, and
Silbury Hill.
Liddington Hill, which overlooks the town,
is the site of an iron age fort and was a haunt
of one of Swindon’s favourite sons, the nature
writer Richard Jefferies. The poster shows
a modern GWR train speeding towards the
town from London, with Liddington Hill in the
background. Old Town Gardens is an oasis
created in the late 1800s as the railway town
grew. A Grade II listed cast-iron octagonal
bandstand with square clock tower forms the
focal point of the gardens, and also the poster.
Peatmoor Lake is another oasis, around
which 20th century housing estates and
business parks sprang up. The lake is
overlooked by a Chinese restaurant built in a
pagoda style. The pagoda and its reflection
in the water, with the setting sun behind, are
captured in the poster.
Silbury Hill is part of the World Heritage
Site at Avebury, just ten miles south of
the town. The picture shows two neolithic
standing stones surrounded by mist in the
foreground, with mysterious Silbury Hill –
largest artificial mound in Europe, and built
4,400 years ago for reasons no-one has yet
determined – in the distance.
Nathan, who was born and raised in
Swindon said, “We hope you like the first
designs in our Swindon vintage travel range
and that they inspire you to learn more about
our fantastic town and its hidden gems.”
High-quality art prints of all the posters
are available to buy in a variety of sizes, from
8x10 inches at £20 to 28x38 inches at £57.
Find out more about the project at:
www.jazzbones.co.uk/journal/visit-
swindon-vintage-travel-inspired-poster-
series.aspx