The Business Exchange Swindon & Wiltshire Edition 48: April/May 2020 | Page 19

SWINDON AND WILTSHIRE’S CREATIVES The singer Jodie Evans, also known as the One and Only Adele Tribute by Jodie Evans – based in Wiltshire performing nationwide. Jodie created this business in 2016 however she’s been performing for more than 15 years. She has an Adele tribute show performing the hits from albums 19, 21 and 25 including the hits Hello, Rolling in the Deep, Hometown Glory, Skyfall, Someone Like You, Set Fire to the Rain and many more from the Grammy Award winner. She can create a non-Adele set list to suit a client’s needs. Are you creative? Yes. I’m aware I am not the only Adele tribute act in the entertainment business, therefore my business/show needs to have variety and needs to offer new ideas. Personally, my creativity comes from thinking, planning and a wealth of experiences. If something doesn’t work out, I don’t identify it as a failure. I look for new ways to learn, grow and move forward. Secondly, I don’t wait for opportunities I create them. Stagnation is something that doesn’t work for me. Being creative involves having the ability to see new perspectives and solving an old problem in a new way. Above all, I believe being creative means finding inspiration in the dullest of places. If you encourage yourself to look at the mundane things in a new way, you’ll never be bored. How do you ‘sell’ your creativity? Rehearse! I must know my act from the inside out! I must be knowledgeable about my act or direction and have the confidence to perform to the best of my ability. I have a positive attitude and think that everyone you approach in your career will be interested in your product/show/ you if you radiate positivity. You must be prepared to receive a lot of ‘nos’ and know eventually you will get a ‘yes’. Learn to sell yourself: talent needs to be marketed as well. This can be done with website and social media feeds in order to gain an audience. The more people know of you and your talents, the more you can sell. The larger your audience the more attractive you are as a ‘product’. What’s the future for creative businesses in your view? Very positive. Businesses today operate in a highly competitive, global environment making creativity crucial. Creativity fuels big ideas, challenges thinking and opens doors to new opportunities. Creativity and innovation are often used interchangeably yet are two different concepts. Innovation isn’t just one thing, there are lots of factors that go into realising an innovation whereas creativity is different because creativity is a mechanism to being innovative. You can have great thoughts yet not be innovative. Creativity can give businesses a competitive edge whilst creativity industries can boast faster job growth and slower job loss than other sectors in the economy. Are you clearly communicating how your business makes a difference? CREATE STAND-OUT MARKETING THAT SPEAKS VOLUMES juicy-designs.com THE BUSINESS EXCHANGE 2020 19