The Business Exchange Swindon & Wiltshire Edition 46: Dec/Jan 2019 | Page 39

TECHNOLOGY REVVED UP WHY YOU NEED TO PRIORITISE TECH IN 2020 Up-to-date IT can be the difference between a business that thrives and a business that dives. Priority IT’s Kieran gives TBE the low down on the latest tech updates. Already rolled out in major UK cities, 5G is set to spread its wings in 2020. Upgrading to 5G will benefit your business, improving coverage, reliability and speed. If you haven’t already, say goodbye to Sierra. The latest tech to join the party is macOS Catalina, Apple’s all-new operating system offering improved performance and usability. An exciting feature to make an appearance in the new year is Apple’s Sidecar (and we’re not talking about the cocktail). Sidecar allows you to share your Mac screen on an iPad and is a brilliant way to improve productivity and communication. January 2020 brings the end of Windows 7 Pro/Windows Server 2008. Many businesses are migrating to Microsoft Office 365 Cloud, which enables seamless sharing plus improved productivity and security. Kieran Thomas, Priority IT It’s easy to get swept along with the shiny new tech promised in 2020, so make sure you only invest in the software that works for you. Priority IT has helped hundreds of small businesses to get the best out of the latest IT. Call us to find out how we can help you. @PriorityIT “An exciting feature to make an appearance in the new year is Apple’s Sidecar (and we’re not talking about the cocktail)” For more info: www.priorityit.co.uk 01225 636000 [email protected] GETTING INSIDE YOUR DIGITAL LANDSCAPE Infinity Nation are retail focused growth experts who create measurable data driven strategies for e-commerce business to deliver profitable growth. The firm has won two Techies awards and was recently recognised in the Direct Commerce Awards (DCA Innovator) for Best Digital Performance for its work for Creed Fragrances. We met Al Keck, founder of Brinkworth-based, Infinity Nation, to find out his tips and strategies for online growth as we move in to a new decade. At Infinity Nation we help e-commerce businesses better understand where they stand in the ever-changing digital marketplace. Our role is to discover new opportunities and implement data driven strategies that dramatically improve performance. Our digital services include, Search Engine Optimisation, Pay Per Click, Email Marketing, E-commerce Consultancy, Social Media and Conversion Rate Optimisation (CRO). Our team has extensive experience and insight from working in the multichannel marketing and e-commerce departments of successful retailers. We help clients understand exactly what route needs to be taken, why, and what results they can expect. We begin by asking clients, what are your aspirations for growth? We then run the maths on it and work strategically on what is achievable. Data is key to smart marketeering and it’s an organisations biggest asset. We look at customers buying behaviours and shape online Al Keck, Infinity Nation and digital communications based on customer insight. Social data mining can be used as part of the mix, using tools such as Facebook to build brand awareness that lead to sales. Working in this way with clients such as Creed Fragrances, we’ve helped them achieve their best trading periods and see continued growth. During Christmas 2018, we managed a campaign for Creed that delivered a return on investment of 738% and an increase in revenue of 34%. We’ve shaped up our business for the next decade, investing in research and development and have created a new business intelligence tool designed to showcase data trends and opportunities. We are offering five free digital audits for TBE readers. Call 01793 238697 or email: [email protected] to find out more. For more info: www.infinitynation.com THE BUSINESS EXCHANGE 2019 39