The Business Exchange Swindon & Wiltshire Edition 45: Oct/Nov 2019 | Page 21

CREATIVE THINKING
Resolution Design talks business as a force for good
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the world is in significantly worse
shape now than it was when we
started 12 years ago. Not that we
were expecting our activity to do much
of course, but we were hoping that
there would be more of a movement
within the businesses community for
environmental and social change.
Thankfully there are signs that this
movement is just starting to gather
pace. On a macro level, many are
questioning the value of our growth
focussed economic model, at ground
level consumers are actively looking
for ethical brands. 
Many businesses are now
responding and some have been doing
good things for years. Take Patagonia,
the sports clothing company, they
have been donating 1% of their sales
to saving the planet, and encouraging
others to do the same, since 1985. 
Businesses that take their
responsibilities seriously and
want a sustainable economy that
benefits everyone can prove it if
they wish, by becoming Certified B
Corporations (www.bcorporation.
net) Certified B Corporations are
businesses that meet the highest
standards of verified social and
environmental performance, public
transparency, and legal accountability
to balance profit and purpose.
Started in the USA 11 years ago,
businesses in the UK are now getting
on board. Interestingly Bristol is
second only to London in the number
of B Corp certified businesses. 
We love the idea and have just
started the rigorous B Corps impact
assessment, maybe you’d like to
become B Corp certified too?
For more information about
Resolution Design and their work
visit their website:
www.resolutiondesign.co.uk
To find out more about becoming
a B Corp go to:
www.bcorporation.net
Since starting Resolution we have always
been very careful to ensure we behave
responsibly and carefully consider the
impact of all our commercial decisions.
We want our staff, customers and
suppliers to view us positively and we
want to minimise our impact on the
environment and find ways to contribute
to our communities.
This involves doing many little
things like offering flexible working,
nurturing a positive culture, recycling,
using like-minded suppliers and using
renewable heating and electricity. All
these things, and more, we’ve been
doing for over a decade.
Doing our bit has hopefully helped
to improve the lives of those close to
us, but the expansion of commercial
activity around the globe means that
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