The Business Exchange Swindon & Wiltshire Edition 43: June/July 2019 | Page 26

CREATIVE THINKING 4 tips to prevent your video marketing looking corny Nobody wants to produce a corny video. If you’re spending marketing budget on a new piece of content, you won’t want to appear generic. Here are Jooka’s four top tips on how to avoid the trap of naff video marketing trends. 1. SET YOUR GOALS Before you engage a video production company, have a team meeting to discuss the vision for your video marketing. What campaigns will it tie in with? How will it benefit your sales team? Spend time gathering creative ideas and sharing stories from within your business. why not focus on a single, important part of what you do? Telling a simple story well is far more powerful than a broad, general overview. 3. THINK OUTSIDE THE BOX One of the easiest mistakes to make is to stick with the tried and tested ‘head and shoulders’ interview style. We understand why this is so popular, it’s the simplest approach. Here’s the kicker. Just because your boss thinks a long interview with them talking is a good idea, doesn’t mean your audience will find it interesting. How many 2. LESS IS MORE Perhaps the most important way of avoiding naff video content marketing is to keep it simple. Don’t try to pack too much in. You’ll confuse people. Instead of trying to tell the whole story, head and shoulder interviews have you scrolled past today? Be honest. It was probably a few. Don’t pick the obvious. Take the cameras out of your office environment if needs be. 4. DON’T RUSH Rushing a video shoot is one of the most common errors we see. It’s understandable. Everyone is facing deadlines, and shoots are expensive. However, if you rush, you’ll end up with content that isn’t as good as it could be. This is why pre-production work is so important. Remember - failing to plan is planning to fail. If you’re looking for inspiration, give Jooka a call. We love working with clients to uncover the stories in their business. Visit: www.wearejooka.co.uk or email us at: [email protected] BRINGING COLOUR TO LIFE PRINT ON DEMAND 01793 608 900 26 DIGITAL PRINT [email protected] THE BUSINESS EXCHANGE 2019 LITHO PRINT acornpress.co.uk LARGE FORMAT