The Business Exchange Swindon & Wiltshire Edition 41: Feb/March 2019 | Page 23
TECHNOLOGY
REVVED UP
DIGITALLY ENABLING YOUR BUSINESS
For more than 10 years, OJO Solutions has been creating, designing
and developing digital solutions that enable businesses to improve their
operations for customers and stakeholders alike.
Small and medium-sized enterprises
are often led to believe that innovation is
inaccessible to them and tend to keep digital
development at arm’s length. We caught up
with Nathan Baranowski, Managing Director
at OJO Solutions, to discuss what steps can
be taken to ensure your business stays at the
top of its game.
Why is digital such an important
consideration for SMEs?
Everything is online these days and the
need to digitally enable your business is key
to operating in the modern world. Smaller
organisations can often find themselves
in direct competition with large, multi-
national firms, and falling behind with
your technological approach adds another
unnecessary hurdle.
Digital transformation provides a great
opportunity to engage with and reach out
to customers and markets in ways that
only large corporations have been able to
previously. For SMEs, digital offers the added
benefit of amplifying their agility, giving
them access to enterprise technologies at
affordable prices.
Making sure you have a structured and
well-thought-out digital strategy, that
supports and enables your goals is key to
enabling your business success.
If an SME is looking to make the initial
steps towards digital implementation, what
should they do?
It’s important not to get lost in the
overwhelming choice of technology that is
available. All technology exists for a purpose
and it is important to ensure that it matches
your needs. A website, for example, doesn’t
exist just to be a website, it’s an online advert
that enables your business to reach and sell
to a wider audience.
The first step in any digital transformation
is simply to understand and define what
your business challenges or goals are
– too often technology is used without
understanding why. What’s the purpose?
Once you have defined your challenges and
goals, you can then explore how technology
might help you. This is not about identifying
specific technologies; rather discover
how technology might help you solve your
challenges and meet your business goals.
What do SMEs need to consider when
developing a digital strategy?
Digital offers a different way to engage with
customers, employees and stakeholders.
The opportunity that digital transformation
presents enables your business to
change and continually evolve. Digital
transformation is not just about the
technology. The technology is an enabler
to wider changes and any transformation
will impact on. This includes evolving your
culture, your people’s skills, their roles and
of course your processes. It is vital to the
success of your digital strategy that all these
elements are being considered.
Whether you are just setting out on
your digital journey or aiming to leverage
Nathan Baranowski
the latest innovations, it is important to
understand how digitally mature your
business is and to ensure your strategy
reflects the capability of it, as well as your
customers’ needs.
The starting point for your strategy to
succeed is everyone who is impacted by the
business needs to believe in it. Setting the
right pace and delivering where the most
impact will be first through a well thought
out and planned strategy is key to building
success.
Transforming is a continual process and
becoming a digital organisation is a way
of operating, a culture that matures with
understanding, rather than a destination to
reach.
@ojosolutions
For more info:
www.ojosolutions.com
Transforming organisations
through technology
We work with you to create, design and develop
digital solutions that enable you to improve the
way your business operates, as well as adding value
to your customer experience.
From beautifully designed and functionally rich websites and apps
to technology strategies that automate and streamline your
business, get in touch to find out how we can digitally
enable your organisation.
01225 220 155 CONSULTANCY
[email protected] DESIGN
DEVELOPMENT
ojosolutions.com
THE BUSINESS EXCHANGE 2019
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