The Business Exchange Swindon & Wiltshire Edition 40: Dec/Jan 2018/19 | Page 28

CREATIVE THINKING
Raising your social
media presence in 2019
Natalie Sherman, owner of Trowbridge-based social media
consultancy, Naturally Social, gives us her advice on building a solid
social media strategy for the year ahead.
@NlySocial
1. Create Video - all social media channels
are placing bigger emphasis on video so
think about how you can integrate it in to
your content.
2. See social as a customer service channel
- outstanding customer service should be
a key focus for any business. Social media
is one of the best places you can deliver on
that. No matter if you’re B2B or B2C.
3. Don’t over schedule - whilst automation
software sells the ideal of saving you time,
be mindful that this can often be at the
sacrifice of genuine engagement, real time
communication and creativity (all the things
that will help you stand out)
4. Engage - Social media can’t be a tick the
box exercise. You have to invest time to listen
and respond.
5. Have a strategy - So many businesses set
off on their social media journey without a
strategy and they can often end up frustrated
and lost. Having a strategy will help you to
see where you want to get to and will map
out how you’re going to get there.
6. Be creative - With so much content
online you have to work hard at making your
content pop. Use new features and adopt
new tools quicker than your competitors in
order to succeed.
7. Invest in training - even if your youngest
staff members are responsible. Using any
platform in you personal life is different to
using it for a business and as the MD/CEO or
founder it’s important you understand what
makes good social and how to hold staff or
freelancers accountable.
8. Factor in a budget for paid adverts - I
don’t believe paid is an absolute necessity of
every strategy but if you want to achieve your
goals quicker then it’s part of the winning
formula
9. Consider partnerships - influencer
marketing has been a buzz word this year
but it highlights the effectiveness of tapping
in to other people’s communities.
10. Promote your channels - your social
media channels are as important as your
website. Actively tell people where they can
find you.
GIVE YOUR EVENT THE
MARKETING IT DESERVES
Local video production company
Jooka are offering real-time video
production for live events, meaning
video content from the event can be
published on social media as the
event unfolds.
Matt Paish of Jooka said, “Real-
time video production has become
a really useful tool for events
organisers. We have several clients
who put on high profile events which
we film at, and edit content from
the footage onsite - there and then
- creating slick content to post on
social media. Publishing branded
video content as an event unfolds
is as good as it gets - it adds a
real-time engaging experience on
Facebook, Twitter and Instagram
and Instagram Stories.”
Based at Glove Factory Studios
in Holt, Jooka’s in-house services
include film, motion graphics,
aerial filming and more. For more
information visit:
www.wearejooka.co.uk
@wearejooka
We’re tired of stuffy
corporate videos too.
Film | Content | Motion Graphics | Aerial
wearejooka.co.uk
www.juicy-designs.com
REFRESHING BRAND AND MARKETING COMMUNICATIONS WITH ADDED JUICE
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THE BUSINESS EXCHANGE 2018