The Business Exchange Swindon & Wiltshire Edition 39: Oct/Nov 2018 | Page 22

TECHNOLOGY
INVESTING IN A CRM SYSTEM
CRM software plays a crucial role in helping
companies streamline their operations.
Chippenham’s Five CRM gives us their thoughts.
Boson web celebrates working
with global dental brand
Boson Web, the Wiltshire-based award-winning
web design agency, is celebrating growing its
business by working with clients who need
more than a simple design service.
The team are attracting more and more
clients for whom the online landscape
is critical to their business, often
having multiple websites which need to
work together smartly to aid business
development.
Founder Rich Anderson said: “Boson
Web has had so much success over the
last 15 years yet like any business we
are evolving as a team and concentrating
on those projects which inspire us to be
better. This has led to us attracting more
clients with more complex websites which
change and flex over time. This means
we’re providing not only design services
but ongoing support.”
Rich started the business in 2003
working from offices in Trowbridge. Today
they are part of the Boson Group and now
operate from new premises at The Glove
Factory near Bradford on Avon.
“We are really honing our expertise
to work with ambitious companies
where the owners or leadership
team are looking for more than just a
simple design – they want an ongoing
relationship with us where we maintain,
update and innovate on their behalf to
keep their online profile relevant.
“This kind of client inspires us and
ensures we develop ideas and strategies
alongside them – and this can lead to
us designing solutions we hadn’t even
thought of at the outset.”
One recent success story involved a
responsive and dynamic website suite
for a global supplier of precision dental
instruments – Prima Dental – based in
Gloucestershire. The company is a world
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THE BUSINESS EXCHANGE 2018
leader in the dental sector and exports to
around 100 countries.
Dan Hodgson, vice-president for sales
and marketing, said: “Our website is
our shop window. That shop window has
helped us to bring on new partners and
has also helped us to partner with new
companies in other countries such as
Brazil and China. In both of those cases,
the companies had done their research,
found our website and decided we were
the right fit.”
Prima Dental originally came to
Boson whilst working with another
company on the look and feel of their
new website – yet needed the Boson
‘factor’ for a solution to their complex
business environment. For example,
operating across the world means
offering information and services in
multiple languages. Prima Dental needed
to showcase their expertise and products
in a user-friendly manner for each
individual country where they operate.
This means multiple evolving sites which
all need to work together.
The new website was launched in 2017
and is constantly evolving.
Rich said: “Prima Dental are a
fantastic client to work with. They look for
guidance, appreciate ideas, need practical
support and constantly strive to improve
and adapt – so their online assets
continue to drive their business forward,
allowing them to reach ever-greater
advantage and grow market share.”
For more info:
www.bosonweb.net
“Our CRM platform
with in-built sales
and marketing
applications can
assist with all
kinds of customer
relationship
concerns.”
Running a small business can be exhilarating.
Nothing can compare to landing that new big client or
the satisfaction of a project well done.
However, being in business can be quite stressful
too. For every few steps forward, there can be a
disheartening step back now and again. Too many
tasks and not enough people; late payments, the
cooling of once hot leads, and the stresses of general
every day running can be a heavy load for a small
team to bear – especially if you’re only a team of one!
Though we cannot help you with all of the problems
that small businesses face (though we wish we could),
our CRM platform with in-built sales and marketing
applications can assist with all kinds of customer
relationship concerns. You can manage client
interactions, monitor marketing campaigns and client
preferences, detangle processes, communicate with
your team, delegate more effectively, and streamline
your operations all through our intuitive
CRM tools.
Begin your free trial today by calling 01249 566 010
and continue reading this blog by visiting
www.fivecrm.com/five-crm-helping-small-
businesses-flourish.