The Business Exchange Swindon & Wiltshire Edition 39: Oct/Nov 2018 | Page 17

BUSINESS ADVICE
To get the best from training start with ‘why?’
Done the training but maybe not got the T-shirt? Chris Dawes, founder of
Swindon-based public speaking and presentation coaching company Open
Dawes Training, looks at what prevents businesses getting the most from
their training - and why they should start with ‘why?’
There are so many training options available for
business owners that making a selection can be
mindboggling. You’re not only investing money in
the learning, you’re investing time.
So once you’ve picked a course or workshop, you
want to be sure whoever attends makes the most
of it and takes that learning back to the workplace.
But how often do you find the messages have been
left behind in the ‘classroom’?
Where many training courses fall short is to
forget to address the ‘why?’ Here’s why we ask
‘why?’ of every business owner and employee
attending our CPD accredited training.
Why opt for public speaking and
presentation training?
01793 238259
It’s unrealistic to expect 100% to be given or
gained without commitment and buy-in from the
attendees, which is unlikely without the ‘why’ being
understood and accepted.
So our training always starts by outlining
the benefits of improved public speaking and
communications skills.
Being good at public speaking isn’t just for
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those who have to stand up in front of an audience.
We all need to communicate with others, both
professionally and socially. The ability to effectively
communicate knowledge, skills, experience,
passion and opinions can make a huge difference
for you and for your organisation. Our motto is:
speaking confidently in front of others can open
doors you may not even know exist.
Great public speaking and communication skills
give you the edge over others – even in cases where
they may have more knowledge or a stronger
message!
And it is harder to progress if we keep our
knowledge, skills and experience locked away and
never share them with others.
Good public speaking enables you or your teams to:
• Inform, motivate and persuade
• Shine - you can’t be a legend alone in a room!
• Create new opportunities and develop
• Be recognised as a leader or expert
• Become better innovators, sales people and/or
leaders.
If your organisation’s employees, management,
directors and stakeholders speak confidently in
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front of others, with conviction and passion, can
master storytelling authoritatively and engagingly,
and get their message over in a compelling way,
they will be an even better asset. Successful
businesses are always based on the success
of their people, so giving employees effective
communications skills enables them to:
• Develop as individuals and as teams
• Be better able to share knowledge, skills and
best practice
• Be more effective in meetings
• Build stronger relationships with colleagues,
customers, stakeholders and suppliers
• Help your company stand out from the
competition.
So to answer our own question of ‘Why invest time
and money in public speaking and presentation
training?’ we’d reply that it is a “soft skill” giving
“core skills” a voice, and is essential
for individuals and organisations alike.
For more information about Open Dawes
Training email: enquiries@opendawestraining.
co.uk or visit: www.opendawestraining.co.uk
www.britanniaquickmove.co.uk
01249 813430
The Space Centre, Porte Marsh Road, Calne, Wiltshire, SN11 9BW
THE BUSINESS EXCHANGE 2018
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