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INCREASING PROFITABILITY Some don ’ t realise the sheer importance of customer retention . According to an article published by Forbes , it ’ s 6 to 7 times more expensive to acquire a new customer than to retain an existing one .
By building and maintaining strong bonds with your customers and prospects , you reduce your potential marketing spend by retaining existing customers rather than always relying on looking elsewhere for new ones .
Some CRM platforms also include website analytics functions , so you can keep an eye on which pages and products are most popular , and how that popularity fluctuates throughout the week , month or year . This allows you to market things in the right way at the most opportune times .
INCREASING PRODUCTIVITY CRM tools can be the key to unlocking a team ’ s productivity . Without a CRM , you ’ ll find team members radically
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searching through multiple systems just to build up a picture of their prospect or customer , where as a CRM can hold all of that , within one place .
The time-saving aspect of CRM use is undeniable , and it means your sales team can spend more time doing what they do best : following up with queries , warming up leads and focusing on closing deals . If you choose a CRM with built-in email marketing capabilities and website analytics , it doesn ’ t just help your sales team – your marketing team can benefit too . They can send marketing communications which are targeted far better than any stand-alone bulk mailing program because they can use a far wider amount of data , such as call history , website use , sales pipeline data and responses too previous email marketing campaigns .
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IMPROVING CUSTOMER SERVICE According to Forbes , 71 % of companies take over 47 hours to get back to their web-generated leads . The sooner a lead is followed up , the higher the likelihood is of turning that person into a customer . You have to remember that if a prospect is looking at your products or services , they are probably looking at those of your competition too .
Integrating your CRM with your online lead generation tools and your telephony system means that your team can follow up with leads in real time as and when they come in . Providing staff with realtime reminders can also help with more long-standing customers too , prompting staff to get in touch after a set amount of time or a particular event , allowing the team to nurture the relationship with that contact further .
Great customer service is all about providing someone with a personal ,
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tailored service ; even if they ’ re the 30th call of the day ! A CRM keeps all prospect information easily to hand , allowing your team to project a professional and confident image from the outset .
CHOOSING FIVE CRM FIVE CRM ’ s intuitive customer relationship management solutions boasts all of the above features and much more . Our innovative cloud-based platform helps you to maintain and develop prospect relationships by providing a complete CRM solution ; whilst also having the benefit of email marketing , website analytics and telephony integration built in . This way you can build a clear profile of each of your contacts in order to communicate and market to them effectively . To find out more visit our website : www . fivecrm . com or book a demo with our sales team by calling 01249 566010 .
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24 THE BUSINESS EXCHANGE 2018 |