The Business Exchange Swindon & Wiltshire Edition 34: Dec/Jan 2017/18 | Page 33

CREATIVE THINKING
THE WRITING’S ON THE WALL
Rightly or wrongly judging a book by its cover is
human nature. It’s no different with a business.
Look at any leaflet, brochure or give-away
merchandise, if it has been naively designed and
poorly produced, it shows and sets an observer
on a path to a less than favourable opinion of the
company distributing them.
A business premisies is the same, it’s a great
opportunity for an impact to be made, but it
is often overlooked.
I’m not talking about keeping the
windows clean and the grounds tidy, that
should be a given, I am referring to the
signage in and around a building as it should
be considered as an essential component to
a company’s marketing strategy.
Signage is displayed 24-7, 365 days a
year. It gives a business brand continual
exposure to its passing potential market,
drawing attention to where the business is
located, especially if the location is rather
obsure or unobvious.
How many times have you been
wandering around a car park going in and
out the wrong door trying to find where you
next appointment is?
Having appropriate signage produced is
extremely cost effective, as unlike an advert
in a periodical publication, it is a one-off
payment and starts working for the business
as soon as it goes up and continues for
many years thereafter.
You don’t have to have a massive tray
sign above your door, maybe your premisies
doesn’t allow that anyway, but there are
other options you can take advantage of
- a subtle window etch for example or a
direction sign in the car park?
Signage is an essential part of any
business brand, proven to increase sales
and exposure. Make sure your business isn’t
missing out on a great opportunity.
by Steve Munson
Studio Creative Services
For more info:
www.studio-cs.co.uk
01793 336004
Brochures Leaflets Posters Business cards Newsletters
Merchandise Websites Signage Exhibitions Banners
(you name it, we design and print it)
Creative solutions for brand, print & digital marketing
Juicy Designs is a creative design agency and we’re passionate about
crafting effective communication solutions for our clients. With over 25
years industry know-how, working with lots of exciting clients both large
and small, we have the expertise to help you communicate and engage
with your customers.
Let us help you make your brand shine.
For a fresh perspective, please get in touch:
01367 820 929
www.juicy-designs.com
01793 336 004
www.studio-cs.co.uk
THE BUSINESS EXCHANGE 2017
33