The Business Exchange Swindon & Wiltshire Edition 33: Oct/Nov 2017 | Page 24

USING E-MAIL AUTOMATION TO INCREASE ROI Key Benefits of Automating your Email Marketing Strategy Save time, money and resource Continuous up to date communications Highly personalised campaigns Ability to send e-mails that contain time-sensitive material Little to no maintenance once set live Reduce possibility of errors by removing human intervention Automated stream of potentially increased ROI Al Keck, founder of Infinity Nation Sending timely and relevant e-mail marketing campaigns with automation will save you time, reduce your workload and increase your ROI. The simple fact is that all you need to do is build the campaigns and devise an intelligent e-mail trigger strategy. Once set live, and with little to no interference, you will have continued communication with your user list dependant on their online behaviour. Where do you start? By understanding a user’s online behaviour, you can begin to build a real-time automation program. I know what you’re thinking, “But I don’t know what my website users like or do”? Don’t worry, we have that covered! By using advanced e-mail automation program builder, we can help you create a variety of programs from a basic email series to orchestrating sophisticated multi-program journeys, offering interaction between an unlimited number of programs. This will enable you to effortlessly send contacts from one program to another, ensuring you are serving the correct message to the correct user at the correct time. How do I ensure my message is effective? Ultimately, our aim is to send content that will engage our e-mail recipients. The most effective way of achieving this is to ensure that every e-mail is highly personalised and always up to date. The first step in this process is to analyse the effectiveness of your database. Essentially, the more data you have at your fingertips, the more effective each e-mail send will be. By utilising conditional coding, you can automate dynamic content generation to populate all, or parts of, each email campaign without the need for repeated copy and paste commands. You can choose to populate your e-mails with your latest blog articles, offers or even social updates. Would you like to learn more about enhancing your email marketing strategy? Join us on October 10, from 9am-11am at Whatley Manor. Our Email marketing manager, James Martin, will be sharing his top tips on creating engaging email marketing campaigns that perform. James will be joined by our guest speaker, Antony Humphreys from Adestra. Antony specialises in GDPR compliance and will be talking you through the requirements your eCommerce business will need to meet in order to be compliant come the May 25 2018. To book your free space visit: www.eventbrite.co.uk/e/the-future-of-e-mail-marketing-and-gdpr-for-ecommerce- businesses-tickets-37096544764 Getting inside your digital landscape @Infin_Nation www.infinitynation.com 01793 238 697 24 THE BUSINESS EXCHANGE 2017