The Business Exchange Swindon & Wiltshire Edition 33: Oct/Nov 2017 | Page 24
USING E-MAIL AUTOMATION
TO INCREASE ROI
Key Benefits of
Automating your
Email Marketing
Strategy
Save time, money and
resource
Continuous up to date
communications
Highly personalised
campaigns
Ability to send e-mails
that contain time-sensitive
material
Little to no maintenance
once set live
Reduce possibility of errors
by removing human
intervention
Automated stream of
potentially increased ROI
Al Keck, founder of Infinity Nation
Sending timely and relevant e-mail marketing campaigns
with automation will save you time, reduce your
workload and increase your ROI. The simple fact is that
all you need to do is build the campaigns and devise
an intelligent e-mail trigger strategy. Once set live, and
with little to no interference, you will have continued
communication with your user list dependant on their
online behaviour.
Where do you start?
By understanding a user’s online behaviour, you can begin to build a real-time automation program.
I know what you’re thinking, “But I don’t know what my website users like or do”? Don’t worry, we
have that covered!
By using advanced e-mail automation program builder, we can help you create a variety of
programs from a basic email series to orchestrating sophisticated multi-program journeys, offering
interaction between an unlimited number of programs. This will enable you to effortlessly send
contacts from one program to another, ensuring you are serving the correct message to the correct
user at the correct time.
How do I ensure my message is effective?
Ultimately, our aim is to send content that will engage our e-mail recipients. The most effective way of
achieving this is to ensure that every e-mail is highly personalised and always up to date. The first step
in this process is to analyse the effectiveness of your database. Essentially, the more data you have at
your fingertips, the more effective each e-mail send will be.
By utilising conditional coding, you can automate dynamic content generation to populate all, or
parts of, each email campaign without the need for repeated copy and paste commands. You can
choose to populate your e-mails with your latest blog articles, offers or even social updates.
Would you like to learn more about enhancing your email marketing strategy?
Join us on October 10, from 9am-11am at Whatley Manor. Our Email marketing manager, James
Martin, will be sharing his top tips on creating engaging email marketing campaigns that perform.
James will be joined by our guest speaker, Antony Humphreys from Adestra. Antony specialises in GDPR
compliance and will be talking you through the requirements your eCommerce business will need to
meet in order to be compliant come the May 25 2018.
To book your free space visit:
www.eventbrite.co.uk/e/the-future-of-e-mail-marketing-and-gdpr-for-ecommerce-
businesses-tickets-37096544764
Getting inside your
digital landscape
@Infin_Nation
www.infinitynation.com
01793 238 697
24
THE BUSINESS EXCHANGE 2017