BUSINESS NEWS
AdPilot Pledge To Take Google AdWords Management To New Heights
Two high flyers from Bradford on Avon, Tom Vaughton and Thomas Stocks launch a new, flexible service, for companies in need of running Google AdWords campaigns.
“ Many companies have historically managed Google AdWords campaigns in-house because they used to be simpler and cheaper. Now it is a lot more complex and we realised there was a specific need in the market for AdWords experts who can run campaigns on behalf of companies,” said AdPilot co-founder, Tom Vaughton.
Google AdWords campaigns work when advertisers make bids on keywords so that their clickable adverts appear in Google search results. Google is by far the biggest search engine with 77 % of the market share and there are well over four billion searches a day on Google alone. Businesses rely on AdWords campaigns to convert customers interested in their services or products and are often willing to spend hundreds to thousands of pounds on these campaigns, which need to be closely managed to be effective.
Google Flying Licences Tom Vaughton and Thomas Stocks decided to set up AdPilot in collaboration, having worked on digital strategies together at sister company, Varn, to leverage and focus their many joint years of experience in paid and organic search marketing.
“ Google is by far the biggest search engine with 77 % of the market share”
As accredited Google Partners, as well as being Google Analytics Qualified, the founders concluded from working with local businesses in the Wiltshire region, that there was room for an alternative kind of offer that was more flexible, that didn’ t require a full year’ s commitment and has options to match different budgets and objectives.
Adwords Service Takes Off Thomas Stocks said:“ The idea is that our work pays for itself, with an increased return on investment and profitability. In some cases, we can reduce advert spend with an increase in performance. We think this is an
exciting new development in this kind of service, as creating AdWords campaigns has become a fast moving and essential part of the marketing mix for anyone who wants their website noticed by relevant customers.
“ We are a bit different, in that our clients need only commit to a short-term contract of three months. This can be either a plug-in, temporary service or a rolling agreement, whichever is most convenient to bolster online marketing. Flexible agreements and bespoke help, I think those are the two things companies want right now.”
As Tom and Thomas have worked together in business for several years prior to this launch, the pair expect to gain momentum quickly and are looking forward to working with local companies, to help their clients’ search based marketing convert directly to profit.
For more info: www. adpilot. co. uk
01225 618030
EXPANSION FOR SWBF
South West Business Finance( SWBF) is experiencing a period of business growth since moving their premises to Corsham earlier this year. The firm has just recruited two new partners taking the company into new areas including South Wales and Cornwall.
Celebrating three years in business this year, SWBF is now being recognised on a national scale, with exclusive partnerships with many local and national adviser firms. SWBF go out to multiple lenders when finding a financial product for a client, offering a much more flexible approach and enabling them to choose the right product.
Director Daniel Smith said:“ Our move from Waterhouse to The Hayloft in Corsham has injected a new lease of life into the business. We’ re picking up more clients across Wiltshire and further afield. It’ s rewarding helping companies to overcome their growing pains, find them the finance they require and see them take their firms to the next level.”
To accommodate SWBF’ s growth, Natalie Charteris has been appointed as new compliance and operations manager, helping with the creation of new contracts.
Daniel added:“ We’ re preparing for a busy September as business owners often use the summer as a time to sit back, take stock and plan where they’ re going next.”
For more info: www. swbf. co. uk
01225 800849
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6 THE BUSINESS EXCHANGE 2017