BUSINESS NEWS
AdPilot Pledge To Take Google AdWords Management To New Heights
Two high flyers from Bradford on Avon , Tom Vaughton and Thomas Stocks launch a new , flexible service , for companies in need of running Google AdWords campaigns .
“ Many companies have historically managed Google AdWords campaigns in-house because they used to be simpler and cheaper . Now it is a lot more complex and we realised there was a specific need in the market for AdWords experts who can run campaigns on behalf of companies ,” said AdPilot co-founder , Tom Vaughton .
Google AdWords campaigns work when advertisers make bids on keywords so that their clickable adverts appear in Google search results . Google is by far the biggest search engine with 77 % of the market share and there are well over four billion searches a day on Google alone . Businesses rely on AdWords campaigns to convert customers interested in their services or products and are often willing to spend hundreds to thousands of pounds on these campaigns , which need to be closely managed to be effective .
Google Flying Licences Tom Vaughton and Thomas Stocks decided to set up AdPilot in collaboration , having worked on digital strategies together at sister company , Varn , to leverage and focus their many joint years of experience in paid and organic search marketing .
“ Google is by far the biggest search engine with 77 % of the market share ”
As accredited Google Partners , as well as being Google Analytics Qualified , the founders concluded from working with local businesses in the Wiltshire region , that there was room for an alternative kind of offer that was more flexible , that didn ’ t require a full year ’ s commitment and has options to match different budgets and objectives .
Adwords Service Takes Off Thomas Stocks said : “ The idea is that our work pays for itself , with an increased return on investment and profitability . In some cases , we can reduce advert spend with an increase in performance . We think this is an
exciting new development in this kind of service , as creating AdWords campaigns has become a fast moving and essential part of the marketing mix for anyone who wants their website noticed by relevant customers .
“ We are a bit different , in that our clients need only commit to a short-term contract of three months . This can be either a plug-in , temporary service or a rolling agreement , whichever is most convenient to bolster online marketing . Flexible agreements and bespoke help , I think those are the two things companies want right now .”
As Tom and Thomas have worked together in business for several years prior to this launch , the pair expect to gain momentum quickly and are looking forward to working with local companies , to help their clients ’ search based marketing convert directly to profit .
For more info : www . adpilot . co . uk
01225 618030
EXPANSION FOR SWBF
South West Business Finance ( SWBF ) is experiencing a period of business growth since moving their premises to Corsham earlier this year . The firm has just recruited two new partners taking the company into new areas including South Wales and Cornwall .
Celebrating three years in business this year , SWBF is now being recognised on a national scale , with exclusive partnerships with many local and national adviser firms . SWBF go out to multiple lenders when finding a financial product for a client , offering a much more flexible approach and enabling them to choose the right product .
Director Daniel Smith said : “ Our move from Waterhouse to The Hayloft in Corsham has injected a new lease of life into the business . We ’ re picking up more clients across Wiltshire and further afield . It ’ s rewarding helping companies to overcome their growing pains , find them the finance they require and see them take their firms to the next level .”
To accommodate SWBF ’ s growth , Natalie Charteris has been appointed as new compliance and operations manager , helping with the creation of new contracts .
Daniel added : “ We ’ re preparing for a busy September as business owners often use the summer as a time to sit back , take stock and plan where they ’ re going next .”
For more info : www . swbf . co . uk
01225 800849
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6 THE BUSINESS EXCHANGE 2017