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TECHNOLOGY
Cover story :
THE CREATION OF INFINITY NATION
Digital agency toinfinity has a brand new name and a fresh identity . We met with company founder Al Keck to find out all about the Agency ’ s evolution to Infinity Nation .
WHY INFINITY NATION ? Over the years the agency has evolved , we ’ ve grown and matured , and with that came the need to redefine who we are and where we are going . 2016 has been a great year of growth for us . Our new name and brand heralds an exciting future for the agency .
The name itself reflects a couple of things . First , that we are united with our clients in the common goal of progress . Second , that progress is never ending because the methods we ( digital agencies ) use to meaningfully engage users must be ever-evolving and fast changing .
We ’ re artisans of data , helping brands to understand their digital landscape and craft tailor-made strategies that engage the end user and maximise their performance .
HOW HAVE YOU FOUND 2016 ? It has been a really positive year for us . We were a team of ten in January , we ’ ve since doubled in size , of people and office space - we ’ re expecting 2017 to follow the same trajectory so need to be sure we can accommodate everyone comfortably .
Our people are everything and building a happy , motivated agency really matters to us . For example , right now we ’ re on the lookout for a data analyst , customer acquisition specialist and a client services director , but far from it being simply about finding the best talent for the role , it ’ s about finding people we know will fit , and be happy here . Jess , our talent manager , takes time to understand everyone ’ s individual hopes and dreams and works with them on their personal development .
WHAT OPPORTUNITIES DOES 2017 BRING FOR INFINITY NATION AND THOSE SELLING DIGITALLY ? There is a massive opportunity online to be selling to the EU with the exchange rate as it is . We will be encouraging our clients to forge relationships now , helping to cement future trade with our European neighbours .
2017 will also see an evolution of strategies for us and our clients . Data is the future and getting under the skin of the intelligence that you have at your fingertips is key to growth . We ’ re going to be fine tuning and enhancing our approach for clients and ourselves .
Throughout 2016 we ’ ve been working with online retailer Truffle Shuffle , perfecting their strategy and helping them engage more closely with their customers .
Their director , Pat Wood , recently wrote a fantastic testimonial about the turnaround in performance that they ’ ve experienced . I can ’ t think of better validation of our partnership approach than that .
“ Many agencies have given us a “ big sell ” and delivered poor performance . Infinity Nation are one of very few agencies that have actually delivered more than they promised . We were initially told that although our digital marketing strategy was good , Infinity Nation could help apply best practice , and in time deliver a modest increase in our performance . Two years after our initial meeting , we ’ re now experiencing great growth in the areas that they consulted on and we are extremely happy with the work they have performed for us . We envisage a long term relationship with them .” - Pat Wood , Truffleshuffle . co . uk
For more info : www . infinitynation . co . uk
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26 THE BUSINESS EXCHANGE 2016 www . systemagic . co . uk
01225 426800 info @ systemagic . co . uk differently